Page 207 - Consuming Media
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              194     Consuming Media




                     of interactive communication techniques. New, digital media networks and an
                     intensified intermedial complexity require new critical and interpretive approaches.
                     These considerations have consequences for issues of media power and resistance,
                     since access to – and influence on – all these various media circuits is the most
                     central way to get a chance to make use of symbolic and communicative power.
                     Cultural citizenship needs to ensure communicative rights related to the widest
                     range of media: software and hardware both for consumption and for production,
                     and in all possible genres and forms of communication.

                     (2) The temporal chains of consumption are stretched out in time and often intersect
                     with other ways of communicating, for instance through gifts, loans, or the free or
                     subsidized use of public utilities. Looking at the full process of communication makes
                     it possible to combine insights from consumption studies and media studies, and to
                     understand how media power is played out in all phases of the encounter between
                     people and media. Issues of access relate to the acquisition of communicative resources,
                     including the organization of supply on media markets. Issues of use concern social and
                     legal rules for communicating, from censorship to ‘netiquette’ (the etiquette or norms
                     of social behaviour that have developed around the Internet). Struggles of power and
                     resistance develop around all phases of consumption and production. Media use is also
                     deeply enmeshed in the construction of time, history and future, so that these issues
                     have fundamental repercussions on the basic coordinates of social life today.

                     (3) The spatial contexts of communication put public spaces on the agenda. Public
                     spheres remain linked to public spaces, and it does matter how these spaces are organ-
                     ized, for instance in urban centres and environments for acquiring and using media.
                     Here, city centres play a particular role, and their commercialization in the form of
                     shopping centres poses threats of limiting the scope of what interactions are allowed
                     and possible in those settings. There is in fact a need for a range of distinctly organ-
                     ized physical spaces, on a scale from intimate to open ones: private, semi-public and
                     public places. The shopping centre raises the issue of a right for privacy, in the face
                     of advanced forms of surveillance technologies that tend to intervene in the most
                     intimate settings. Another issue is the need for semi-public spaces for groups of
                     people to meet and interact on their own. The issue of public space is finally put on
                     the agenda by the accelerating commercial privatization of city centres. With Jürgen
                     Habermas, we have argued for the development of dynamic and intersecting public
                     spheres, and against their colonization by either system: that of the state or that of
                     the market. It is important to develop and defend spaces for media use of various
                     kinds, both as commodities and as public utilities, and both for consumption and for
                     production. All these spatial issues are clearly relevant to issues of cultural citizenship
                     and communicative rights. Again, media use is central to basic human constructions
                     of spatiality, as people use them to orientate themselves, to identify situated localities,
                     to emulate virtual spaces for interaction, and to develop transient mobilities that
                     enables lines of escape as well as forges links to distant others.
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