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28  Changing Definitions of Politics and Power

                        in Dean,  1994 : chapter  8 ; also Rose and Miller,  1992 ; Curtis,  1995 ; Rose
                        and Miller,  1995 ). The  “ conduct of conduct ”  is plural, attempted in dif-
                        ferent ways in institutions and practices across the social fi eld. As such,
                        governmentality is constructive of centralized state power, strengthening
                        and extending it; at the same time, state institutions further disciplinary
                        power through activities in which states specialize, such as passing legisla-
                        tion or raising taxes to support large - scale knowledge production with
                        which to manage the  “ population. ”
                            One of the most influential developments of Foucauldian ideas of  “ gov-

                        ernmentality ”  has been the analysis of neo - liberalism. For Foucauldians,
                        liberalism is not a political theory, or an ideology, but rather a practice:
                          “ a  “ way of doing things ”  oriented towards objectives and regulating
                        itself by means of a sustained refl ection ”  (Foucault,  1997 : 73 – 4). Neo -
                          liberalism, by extension, is a practice, dominant in the West by the end
                        of the twentieth century and to a certain extent spread across the world
                        that is informed by the aim of  “ rolling back the frontiers of the state, ”
                        which neo - liberals theorize as having intruded too far into the private
                        sphere of the economy. For neo - liberals, the scope of state activities
                        must be reduced in order to stimulate and maintain markets to create
                        more wealth, but also for the sake of individual freedom, which is
                        undermined by the extension of law and bureaucracy into private lives.
                          “ Rolling back the frontiers of the state ”  involves not just stimulating
                        markets for goods and services by reducing regulation, but also creating
                        markets where there were none before, especially within the public
                        sector and organizations previously governed by bureaucratic hierarchies.
                        It has gone far beyond the marketization of welfare, education, and
                        health associated with attempts to cut public spending, the sale of public
                        assets, and the deregulation of labor markets. Neo - liberal practice has,
                        for example, gone so far as to marketize the prison service, turning over
                        practices of punishment which, as Nikolas Rose points out, were previ-
                        ously considered essential to state sovereignty (Rose,  1999 : 146).
                        Inevitably, of course, the creation of such quasi - markets out of what
                        were previously taken - for - granted as state practices actually requires
                        a great deal of state activity, to set targets, regulate standards, and
                        monitor outputs. Insofar as markets cannot do without state regulation,
                        neo - liberalism is incoherent (Tonkiss,  2001 ). In practice, Foucauldians
                        argue that neo - liberalism has resulted in the creation of a certain kind
                        of individual, an entrepreneurial self who understands her/himself to
                        be free to choose in the market, but who must then exercise choice
                        continuously and correctly if s/he is not to suffer the stigma and
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