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12 Hunter,T.(1997),‘The relationship of public relations and marketing against the background
of integrated communications: a theoretical analysis and empirical study at US American
corporations’. Masters Thesis (unpublished), University of Salzburg (Austria).
13 Grunig and Grunig (1998), 154.
14 Cornelissen, J.P., and Thorpe, R. (2001),‘The organization of external communication
disciplines in UK companies: a conceptual and empirical analysis of dimensions and deter-
minants’, Journal of Business Communication, 38 (4), 413–438.
15 Van Ruler, B., and De Lange, R. (2003), ‘Barriers to communication management in
the executive suite’, Public Relations Review, 2, 145–158.
16 Marion, G. (1998), ‘Corporate communications managers in large firms: new chal-
lenges’, European Management Journal, 16 (6), 660–671; and Tixier, M. (1998), ‘Corporate
communications: conception and structure in some European,American and Asian countries’,
Journal of Communication Management, 3, 363–379.
17 Kitchen, P.J., and Moss, D.A. (1995), ‘Marketing and public relations: the relationship
revisited’, Journal of Marketing Communications, 1 (2), 105–119; Van Riel, C.B.M. (1995),
Principles of Corporate Communication. London: Prentice Hall.
18 Cornelissen and Thorpe (2001).
19 Pfeffer, J. (1978), Organizational Design.Arlington Heights: Harlan Davidson, p. 25.
20 Rao, H. (1997),‘The rise of investor relations departments in the Fortune 500 industri-
als’, Corporate Reputation Review, 1 (1/2), 172–177.
21 White, J., and Mazur, L. (1995), Strategic Communications Management: Making Public
Relations Work.Wokingham: Addison-Wesley.
22 Wright, D.K. (1995),‘The role of public relations executives in the future of employee
communications’, Public Relations Review, Fall, 181–198.
23 Post and Griffin (1997); Cornelissen and Thorpe (2001); Marion (1998);Tixier (1998);
Van Ruler and De Lange (2003).
24 Troy, K. (1993), Managing Corporate Communications in a Competitive Climate. New York:
Conference Board.
25 Bevan, S. (1997),‘PR resumes its seat on Inchcape’s board’, PR Week, 30 May, 2.
26 Moss,Warnaby and Newman (2000), 299.
27 Osborne, J. (1994), ‘Getting full value from public relations’, Public Relations Journal,
October/November, 64.
28 Argenti (1998), p. 50.
29 Körver, F., and Van Ruler, B. (2003),‘The relationship between corporate identity struc-
tures and communication structures’, Journal of Communication Management, 7 (3), 197–208.
30 Van Riel (1995), pp. 144–146.
31 This case was based on Den Haan, J.J. (2002) ‘De communicatie bij Sara Lee/DE:
corporate communicatie in een decentrale organisatie’, Communicatie Cases, 11, 9–24, and
corporate documents from the Sara Lee/DE website (www.saralee-de.com).
32 Stewart (1996); Lauer, L.D. (1995);‘Will we need a whole new breed of professional?’,
Communication World, August.
33 See, for instance, Duncan,T., and Moriarty, S.E. (1998),‘A communication-based market-
ing model for managing relationships’, Journal of Marketing, 62 (April), 1–13.
34 Van Riel (1995), Dolphin (1999), The Fundamentals of Corporate Communications. Oxford:
Butterworth-Heinemann, p. 73.
35 Gronstedt (2000), The Customer Century: Lessons from World-class Companies in Integrated
Marketing and Communications. London: Routledge, p. 180.
36 Gronstedt (1996a), p. 40.
37 Cornelissen, J.P., and Lock,A.R. (2000),‘The organizational relationship between market-
ing and public relations: exploring paradigmatic viewpoints’, Journal of Marketing Communi-
cations, 6 (4), 231–245.