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The Organization of Communications 153

Power-control Resource dependence
Procedures and guidelines Staff function
Process documentation Team
Reporting relationship Vertical structure

Notes

1
Gronstedt, A. (1996A), ‘Integrated communications at America’s leading total quality
management corporations’, Public Relations Review, 22 (1), 25–42; Caywood, C.L. (1997),
‘Introduction’, in Caywood, C.L. (ed.), The Handbook of Strategic Public Relations and Integrated
Communications. New York: McGraw-Hill, pp. xi-xxvi.
2
Hollander, S.C. (1986), ‘The marketing concept: a déjà vu’, in Fisk, G. (ed.), Marketing
Management Technology as a Social Process. New York: Praeger, pp. 3–29.
3
Cook, J. (1973), ‘Consolidating the communications function’, Public Relations Journal,
29 (6–8), 28.
4
Schultz, D.E., Tannenbaum, S.I., and Lauterborn, R.F. (1993) The New Marketing
Paradigm: Integrated Marketing Communications. Lincolnwood: NTC Publishing; Schultz, D.E.
(1996), ‘The inevitability of integrated communications’, Journal of Business Research,
37, 139–146.
5
See for instance Gronstedt (1996A); Prensky, D., McCarty, J.A., and Lucas, J. (1996),
‘Integrated marketing communication: an organizational perspective’, in Thorson, E., and
J. Moore (eds), Integrated Communication: Synergy of Persuasive Voices. Mahwah, NJ: Lawrence
Erlbaum Associates, pp. 167–183.
6
See for instance Argenti, P.A. (1998), Corporate Communication. Boston: McGraw-Hill,
second edition; Dozier, D.M., and Grunig, L.A. (1992),‘The organization of the public relations
function’, in Grunig, J.E. (ed.), Excellence in Public Relations and Communication Management.
Hillsdale, NJ: Lawrence Erlbaum Associates, pp. 395–417; Moss, D., Warnaby, G., and
Newman,A.J. (2000),‘Public relations practitioner role enactment at the senior management
level within UK companies’, Journal of Public Relations Research,12 (4),277–307;Stewart,D.W.
(1996), ‘Market-back approach to the design of integrated communications programs: a
change in paradigm and a focus on determinants of success’, Journal of Business Research, 37,
147–153; Schultz,Tannenbaum and Lauterborn (1993).
7
Heath, R.L. (1994), Management of Corporate Communication: From Interpersonal Contacts to
External Affairs.Hillsdale,NJ:Lawrence Erlbaum Associates;Gronstedt,A.(1996b),‘Integrating
marketing communication and public relations: a stakeholder relations model’, in Thorson, E.,
and Moore, J. (eds), Integrated Communication: Synergy of Persuasive Voices. Mahwah, NJ:
Lawrence Erlbaum Associates, pp. 287–304.
8
Grunig, J.E., and Grunig, L.A. (1998), ‘The relationship between public relations and
marketing in excellent organizations: evidence from the IABC study’, Journal of Marketing
Communications, 4 (3), 141–162.
9
Gronstedt, A., and Thorson, E. (1996), ‘Five approaches to organize an integrated
marketing communications agency’, Journal of Advertising Research, 36 (2), 48–58.
10
Broom, G.M., and Dozier, D.M. (1986),‘Advancement for public relations role models’,
Public Relations Review, 12, 37–56.
11
Post, J.E., and Griffin, J.J. (1997), ‘Corporate reputation and external affairs’, Corporate
Reputation Review, 165–171; Hutton, J.G., Goodman, M.B.,Alexander, J.B., and Genest, C.M.
(2001),‘Reputation management: the new face of corporate public relations?’, Public Relations
Review, 27, 247–261.