Page 106 - Crisis Communication Practical PR Strategies

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The New Dynamics of Financial Crisis 87
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sponsive, unduly optimistic or evasive. These are the frequent conse-
quences of the organizational conflicts and spokesperson pitfalls
reviewed earlier in this chapter. If management only focused on
improving their performance here, they will have taken a big step
toward minimizing the impact of financial crises and meeting what is
ultimately their most important goal: stealing a step on the road to
restoring their reputation.

Note

1. There has been recent discussion about institutions increasingly con-
ducting their own research and portfolio management, and of the corre-
sponding decline in sell-side research. Yet the larger trend noted here
remains unchanged, in my view.