Page 73 - Crisis Communication Practical PR Strategies

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5 54 Crisis Communication
companies you admire in other niches? Do the core values and central
themes come through in all that you do? Or are you just adding to the
LAQ volume?

Conclusion

Incorporating image as a part of corporate strategy and investing in
reputation management require a diligent, strategic approach. The
approach needs to be creative, consistent, targeted and factual and
must support an organization’s long-term business and marketing
plans. Investing in a quality image and the steps it takes to get there
has been proven to provide an ongoing return that organizations can
measure in many ways, from internal pride to the bottom line (maybe
even reaching the top of a few lists of the most admired and suc-
cessful), while also providing a positive cushion to soften any downside
should a crisis occur.