Page 169 - Cultural Competence in Health Education

CHAPTER

8

COMMUNICATION

AND CULTURAL

COMPETENCE

M ATTHEW A DEYANJU

LEARNING OBJECTIVES
After completing this chapter, you will be able to
■ Describe the components of the health communication model.

■ Understand the importance of communicating across cultures about health
and disease.
■ Understand the effects of cultural communication on personal and commu-
nity health.

■ Explain the similarities and differences in communication and marketing
techniques.
■ Understand the language barriers faced by minorities in health education
practice.
■ Use the guidelines for effective communication and cultural competence in
planning health education programs.

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