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                      production of regimes of truth, we should not assume that we are really outside the
                      reach of the standards and norms that Big Brother promotes and legitimates. In other
                      words, it might be possible to argue that the gaze of Big Brother is reciprocal; it dis-
                      ciplines us as much as the contestants we watch being disciplined: we are in the cells
                      and not in the inspector’s tower.
                        The increasing number of celebrity surveillance magazines, such as Reveal, Closer,
                      Heat and New, work in a similar way. Celebrities are monitored and scrutinized, espe-
                      cially in terms of body size and sexual and social behaviour, for our supposedly anony-
                      mous pleasure and entertainment. But again, the norms and standards that are used to
                      criticize and ridicule celebrities are the same norms and standards that can be used to
                      discipline us. Similarly, in ‘make-over’ and ‘talk-show’ surveillance programmes such
                      as The Jerry Springer Show and The Jeremy Kyle Show, and What Not To Wear and Ten
                      Years Younger, advice is freely combined with abuse and ridicule, as subjects are encour-
                      aged, often aggressively and to the smug self-satisfaction of the presenters, to embrace
                      self-discipline in order to comply with currently accepted standards of aesthetic and
                                         26
                      behavioural normality. The fact that we are on the other side of the screen does not
                      mean that we are safe from the demand to conform, or safely outside of the panoptic
                      machine.





                        Further reading


                      Storey, John (ed.), Cultural Theory and Popular Culture: A Reader, 4th edition, Harlow:
                        Pearson Education, 2009. This is the companion volume to this book. It contains
                        examples of most of the work discussed here. This book and the companion Reader
                        are supported by an interactive website (www.pearsoned.co.uk/storey). The website
                        has links to other useful sites and electronic resources.

                      During,  Simon,  Foucault  and  Literature:  Towards  a  Genealogy  of  Writing,London:
                        Routledge,  1992.  Although  the  focus  is  on  literature,  this  is  nevertheless  a  very
                        useful introduction to Foucault.
                      Eagleton,  Terry,  Literary  Theory:  An  Introduction,Oxford:  Basil  Blackwell,  1983.
                        Contains an excellent chapter on post-structuralism.
                      Easthope, Antony, British Post-Structuralism,London: Routledge, 1988. An ambitious
                        attempt to map the field. Useful chapters on film theory, cultural studies, decon-
                        struction and historical studies.
                      Hawkes, Terence, Structuralism and Semiotics,London: Methuen, 1977. A useful intro-
                        duction to the subject.
                      McNay, Lois, Foucault: A Critical Introduction, Cambridge: Polity Press, 1994. An excel-
                        lent introduction to Foucault’s work.
                      Norris, Christopher, Derrida,London: Fontana, 1987. A clear and interesting introduc-
                        tion to Derrida.
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