Page 82 - Cultural Theory and Popular Culture an Introduction

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66 Chapter 4 Marxisms

Table 4.1 Depriving ‘authentic’ culture of its critical function.

The Use of Opera and Classical Music in Advertisements
Bach: Suite No. 3 in D – Hamlet Cigars Offenbach: Tales of Hoffmann – Bailey’s Irish
Bach: Sleepers Awake! – Lloyds Bank Cream
Bach: Harpsichord Concerto in F minor – Offenbach: Orpheus in the Underworld – Bio
NASDAQ Speed Weed
Beethoven: Symphony No. 6 in F – Blueband Orff: Carmina Burana – Old Spice/Carling Black
Margarine Label/Fiat Marea
Beethoven: Für Elise – Heinz Spaghetti/Uncle Pachelbel: Canon in D – Thresher Wines
Ben’s rice Prokofiev: Peter and the Wolf – Vauxhall Astra
Bellini: Norma – Ford Mondeo Prokofiev: Romeo and Juliet – Chanel L’Egoiste
Boccherini: Minuet – Save and Prosper Puccini: Madama Butterfly – Twinings tea/
Building Society Del Monte orange juice
Britten: Simple Symphony Opus 4 – Royal Bank Puccini: Gianni Schicchi – Phillips DCC
of Scotland Puccini: La Bohème – Sony Walkman
Debussy: Suite bergamasque – Boursin Cheese Puccini: Tosca – FreeServe
Delibes: Lakmé – British Airways/Basmati Rice/ Ravel: Boléro – Ryvita
Ryvita/IBM Computers/Kleenex tissues Rimsky-Korsakov: Tsar Saltan – Black and
Delibes: Coppelia – Jus-Rol Decker
Dukas: The Sorcerer’s Apprentice – Fiesta Rossini: The Barber of Seville – Ragu Pasta
Towels/Sun Liquid/Royal Bank of Scotland/ Sauce/Fiat Strada/Braun cordless shavers
Philips/DCC Saint-Saëns: Carnival of the Animals – Tesco
Dvocák: New World Symphony – Hovis Bread Satie: Gymnopédie No. 3 – Bourneville
Fauré: Requiem Opus 48 – Lurpak Butter Chocolate/Strepsils lozenges
Gluck: Orfeo ed Euridice – Comfort Fabric Schumann: Scenes from Childhood –
Softener Chocolate Break
Grieg: Peer Gynt – Nescafe/AEG/Alton Towers Smetana: Má Vlast – Peugeot 605
Handel: Serse – Rover J Strauss: Morning Papers Waltz – TSB
Handel: Solomon – Woolworths Tchaikovsky: The Nutcracker Suite – Reactolite
Holst: The Planet Suite – Dulux Weathershield sunglasses/Cadbury’s Fruit and
Khachaturian: Spartacus – Nescafe Nut/Hellmann’s Mayonnaise
Mascagni: Cavalleria rusticana – Kleenex Verdi: Aida – Diet Pepsi/Michelob/Egypt
tissues/Stella Artois/Baci Chocolates Verdi: Il Trovatore – Ragu Pasta Sauce
Mozart: Piano Concerto No. 21 – Aer Lingus Verdi: La Forza del Destino – Stella Artois
Mozart: The Marriage of Figaro – Citroën ZX Verdi: Nabucco – British Airways
Mozart: Cosí fan tutte – Mercedes Benz Verdi: Rigoletto – Ragu Pasta Sauce/Little
Mozart: Horn Concerto No. 4 – Vauxhall Carlton Caesar’s Pizza
Mussorgsky: Night on a Bare Mountain – Vivaldi: The Four Seasons – Chanel 19
Maxell Tapes perfume/Kingsmill Bread/Citroën BX/Braun

can be interchanged with details from another. Unlike the organic structure of ‘serious
music’, where each detail expresses the whole, popular music is mechanical in the
sense that a given detail can be shifted from one song to another without any real effect
on the structure as a whole. In order to conceal standardization, the music industry