Page 86 - Cultural Theory and Popular Culture an Introduction
P. 86

CULT_C04.qxd  10/25/08  16:31  Page 70







                 70   Chapter 4 Marxisms

                      subcultural theories, descriptions of the struggle ...to make their own meanings in
                      their acts of consumption’ (57).
                         Despite its Marxist sophistication and admirable political intent, the approach of
                      the Frankfurt School to popular culture (with the exception of Benjamin) would in
                      some respects fit easily into the ‘culture and civilization’ tradition discussed in Chapter 2.
                      Like the perspective developed by Arnold, Leavisism and some of the American mass
                      culture theorists, the Frankfurt School perspective on popular culture is essentially a
                      discourse from above on the culture of other people (a discourse of ‘us’ and ‘them’).
                      It  is  true  that  the  Frankfurt  School  are  very  critical  of  conservative  cultural  critics
                      who bemoaned the passing of, or threat to, a ‘pure’ autonomous culture for its own
                      sake. Adorno, as J.M. Bernstein (1978) points out, ‘regards the conservative defence
                      of  high  culture  as  reflecting  an  unreflective  hypostatization  of  culture  that  protects
                      the economic status quo’ (15). Nevertheless, it remains the case that there are certain
                      similarities  between  the  focus  of  the  ‘culture  and  civilization’  tradition  and  that  of
                      the Frankfurt School. They condemn the same things, but for different reasons. The
                      ‘culture and civilization’ tradition attack mass culture because it threatens cultural stand-
                      ards and social authority, the Frankfurt School attack mass culture because it threatens
                      cultural standards and depoliticizes the working class, and thus maintains the iron grip
                      of social authority: ‘obedience to the rhythm of the iron system ...the absolute power
                      of capitalism’ (Adorno and Horkheimer, 1979: 120; my italics). It is very difficult to
                      imagine the possibility of political agency in a situation of absolute power.






                         Althusserianism

                      The ideas of Louis Althusser have had an enormous influence on cultural theory and
                      popular  culture.  As  Hall  (1978)  suggests,  ‘Althusser’s  interventions  and  their  con-
                      sequent development are enormously formative for the field of cultural studies’ (21).
                      Althusser’s most significant contribution to the field is his different attempts to the-
                      orize the concept of ideology. I shall therefore restrict discussion to this aspect of his
                      work.
                         Althusser begins by rejecting mechanistic interpretation of the base/superstructure
                      formulation,  insisting  instead  on  the  concept  of  the  social  formation.  According  to
                      Althusser  (1969),  a  social  formation  consists  of  three  practices:  the  economic,  the
                      political and the ideological. The relationship between the base and the superstructure
                      is not one of expression, i.e. the superstructure being an expression or passive reflection
                      of the base, but rather the superstructure is seen as necessary to the existence of the
                      base. The model allows for the relative autonomy of the superstructure. Determination
                      remains, but it is determination in ‘the last instance’. This operates through what he
                      calls the ‘structure in dominance’; that is, although the economic is always ultimately
                      ‘determinant’, this does not mean that in a particular historical conjuncture it will neces-
                      sarily  be  dominant.  Under  feudalism,  for  example,  the  political  was  the  dominant
   81   82   83   84   85   86   87   88   89   90   91