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142 MEDIA STUDIES

            tantamount to saying that the opposition is mere ritual and, moreover, will have
            little impact on the eventual outcome of ‘national’ negotiations.
              When, on the following day, the move to oppose any form of wage restraint
            was ‘narrowly defeated’, the Industrial Correspondent back-pedalled somewhat
            on his previous estimation of the significance of the decision. He said:

              This is not a conference of any real significance in the decision-making
              process. But at this stage in the attempt to work out a phase three of pay
              restraint, the Government might be quite relieved that even the unions up
              here haven’t voted for a free-for-all. (BBC News, 20 April 1977)
            In the course of advocating ‘terminating the Social Contract’ at the Scottish TUC,
            Mick McGahey  had argued that the main reason for doing  so  was  that ‘the
            Government had not fulfilled its pledges within the Contract’. An earlier item in
            the  same bulletin in which this  was quoted could  have been  seen to  have
            provided some evidence to support McGahey’s case. The opening item of the
            bulletin, read out in the studio direct to camera, announced:

              As the debate on pay policy continues, figures out today show that the rate
              of increase in earnings continues to fall. It’s now well below the current
              rate of price inflation. Average earnings in February were 11 l/2 per cent
              higher than at the same time last year. The increase in prices over the same
              period was just over 16 per cent.

            Although the item  on the Scottish  TUC followed on immediately, no explicit
            connections were made, for to have done so would have run contrary to the plot
            structure of television’s accounts.
              The proceedings  of the  Scottish TUC,  as represented  by television, are  of
            interest  only because of  the potential  threat they posed  to the  Government’s
            strategy. The predominant feature of the plot  adopted  was to determine  ‘how
            well’ the Government was doing, a feature which was retained throughout the
            following months. In May the information that ‘the rate of inflation was back
            where it was nearly a year ago. It’s now 17.5 per cent’ (BBC News, 22 May 1977)
            did not lead to any fundamental revision of the plot. Rather, it was transformed
            into a misfortune, a test of the Government’s fitness. The account noted that ‘at a
            time  when the Government  is trying to  win  a third year of pay restraint, the
            relationship between pay and prices is not helping’. But later the Government
            was redeemed.  The narrator (BBC  Industrial Correspondent)  pointed out that
            ‘the Government sticks by its forecast of inflation falling to 13 per cent by the
            end of the year’, and that ‘the best that can be said about the figures is that they
            were expected by the Government, who made it clear before today that inflation
            won’t start coming down until the second half of the year’. That the figures were
            expected, known about, implies that the Government also knew how to deal with
            them.
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