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             growth in types of media and media products. Of course one cannot assume
             from this need that the mass media are guaranteed to survive in their tra-
             ditional form. Rather, a problem can be defined: if the mass media were to
             be transformed into specialized media for insiders, this would mean that so-
             ciety would lose the possibility of self-observation and description acceptable
             to all areas and cultures of modern society.
                   3. This is one of the main reasons why people often complain about
             the lack of order and orientation on the Internet.


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