Page 241 - Cultures and Organizations
P. 241

214   DIMENSIONS OF NATIONAL CULTURES


           FIGURE 6.1  Masculinity Versus Uncertainty Avoidance


              5
                                        Singapore
                                                   Jamaica


                       Denmark
            weak  25                        Hong Kong
                Sweden
                                    Vietnam       China
                                         Great Britain  Ireland
                                   Malaysia
                                            India
                                                Philippines
             45
                                       Canada total  United States
                                Indonesia  Zealand  Australia  Slovakia
            Uncertainty Avoidance (UAI)  65  Latvia Finland  Estonia  Iran  Morocco,  Germany
                                                S Africa
                  Norway
                                          New
                              Africa E
                      Netherlands
                                Africa W
                                              Trinidad
                                                     Switzerland Ge
                                            Bangladesh
                                    Canada Quebec
                                             Arab ctrs
                                Thailand
                        Lithuania
                                                Ecuador
                                 Taiwan
                                             Switzerland Fr
                                   Pakistan,
                                 Luxembourg  Czech Rep.  Austria
                                         Brazil  Italy  Venezuela
                                  Croatia        Colombia
                                     Spain Israel   Mexico    Hungary
                               Bulgaria
                             S Korea
             85  Costa Rica           Turkey  Argentina
                                      Panama
                           Chile  Peru  France
                              Romania
                   Slovenia  Suriname     Belgium Fr         Japan
                                      Serbia
            strong          Russia  El Salvador  Poland
                                        Malta
                             Uruguay  Belgium Nl
                                Guatemala
            105
                         Portugal
                                             Greece
               5          25         45         65         85
                       feminine      Masculinity (MAS)  masculine
        countries. He distinguished three types of motives: achievement, affi liation
        (associating with other people), and power. The strength of each motive
        for each country was measured through a content analysis of the stories
        appearing in children’s readers. McClelland argued that the stories read
        by second- to fourth-grade schoolchildren, their first readings, are to mod-
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