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The Elephant and the Stork: Organizational Cultures  373


           FIGURE 10.3  Potential Subdivisions of an Organization’s Culture



                                   Top
                                   management
                                   Middle/lower
                                   management
                                   Professional
                                   employees
                                   Other
                                   employees




                          Country A  Country B  Country C  Functional  area X  Functional  area Y  Functional  area Z









                          Division D  Division E  Division F  Merger  partner M  Merger  partner N  Merger  partner O










            former merger partners. We have met cases in which twenty years
            after a merger the cultural traces of the merged parts could still be
            found as slightly different moral circles (see Chapter 1). Not all of

            these potential divisions will be equally strong, but it is important for
            the managers and members of a complex organization to know its cul-
            tural map—which, as we found, is not always the case.
          ■ Testing whether the culture fits the strategies set out for the future.

            Cultural constraints determine which strategies are feasible for an
            organization and which are not. For example, if a culture is strongly
            normative, a strategy for competing on customer service has little
            chance of success.
          ■ In the case of mergers and acquisitions, identifying the potential areas
            of culture conflict between the partners. This can be either an input

            to the decision on whether to merge, or, if the decision has been made,
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