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138 CHAPTER 11 Governing framework design

FIGURE 11-12
Subject Area Prioritization.
Activity: Initiate DG Socialization

Socialization is just thatdstart to be social about the new DG framework (it will be called an orga-
nization anyway) and meet and greet the new participants one at a time. This is the beginning of
orientation. If there is an associated MDM effort, you may already have a communications plan in
place, and this step will be an event in that plan. Otherwise, this is an activity to set and manage
expectations.
Activity Summary Table

Objective Raise awareness of the new DG framework and operating
model.
Purpose Establish expectations and initial orientation with the new
DG “organization.”
Inputs The DG framework and appointees
Tasks 1. Conduct data steward orientation.
2. Review IM/DG principles with councils and stewards.
Techniques Facilitation
Tools PowerPoint
Outputs 1. Completed orientation
2. Principle review session
FIGURE 11-13
Activity Summary Table.
Business Benefits and Ramifications

It is important to understand that you are still marketing. Most of the new participants in DG will not be
clear on what it is they have to do or even why they are doing it. This is a critical step in changing that.
The benefits of a casual socialization and “road show” will be to get everyone’s thinking pointed in the
same direction.