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Food and Beverage Industries 287

FIGURE 15.3 Climate-friendly refrigeration
equipment at the 2008 Beijing Olympic
Games.

closely with major customers (e.g. Wal-Mart, TESCO) to educate them
about the environmental performance of its products, packaging,
cold-drink equipment, and distribution network. Likewise, Coke has
worked extensively with cold-drink equipment suppliers on the
development of sustainable refrigeration and is beginning work on
sustainable purchasing, with an initial focus on sugar cane.
Finally, Coke participated in a pilot project with Carbon Trust to
evaluate the total emission of GHG from products across their life
cycle. Through this project and other similar projects, the company is
exploring ways to communicate information related to a product’s
carbon footprint to consumers. While Coke has no immediate plans
to put carbon labels on beverage packages, this information will
most likely be shared with interested consumers via Coke’s corporate
responsibility website.

ConAgra Foods: Packaging Innovation
ConAgra Foods, based in Omaha, Nebraska, is a leading packaged
foods company whose brands include Healthy Choice, Hunt’s, and
Orville Redenbacher’s, among others. ConAgra Foods also has a
significant presence in commercial food products and is one of the
nation’s leading specialty potato providers to restaurants and other