Page 376 - Design for Environment A Guide to Sustainable Product Development

Service Industries 351

Management program, replacing printers, copiers, and fax
machines with multifunctional units that automatically de -
fault to duplex printing, resulting in potential paper savings.
The new devices are also energy efficient, with the potential
to save the Company nearly $800,000 annually. In addition,
business units have access to bulk water dispensers and
water filtration systems, are installing light sensor technol-
ogy in buildings, and are able to use 30% post-consumer
recycled content paper at a comparable price to virgin paper.
• Waste reduction. Disney’s worldwide operations have recy-
cled more than 925,000 tons of materials since 1991. Tokyo
Disneyland Resort continues to lead the Company in overall
waste diversion totaling 64%. In the United States, Disney
earned the EPA WasteWise 2007 Gold Achievement Award for
Paper Reduction, largely as a result of transitioning the entire
Disney Catalog to an online shopping experience, which elim-
inated 1.8 billion sheets of paper. Disney has also established
electronic waste recycling channels to provide cost-effective
services to business units nationwide, so that central process-
ing units, monitors, keyboards, stereos, and other devices can
be collected and safely recycled. Electronics that cannot be
refurbished or salvaged for repair parts are dismantled via
industrial grinders that shred materials and separate metal
and plastic components, which are then sold to industry.
Meanwhile, Disney Music Group is using more recycled
materials and a lot less plastic in media packaging; some
compact discs are being released in the new CDVU+ format,
which replaces traditional, physical packaging and booklets
with an on-disc multimedia experience including photos,
videos, and lyrics.
• Energy Savings. Disney is pursuing a wide variety of initia-
tives worldwide to cut electricity use and to support alterna-
tive fuels and renewable energy markets. For example, Walt
Disney Parks and Re sorts has a number of energy conserva-
tion initiatives in place:
Walt Disney World Resort has been working to reduce
energy consumption related to electricity, natural gas, and
hot and chilled water by 5% property-wide. The program,
called “Strive for Five,” has saved the company millions
of dollars and reduced related greenhouse gas emissions.
For example, an Energy Management System controls
the heating and air conditioning systems and monitors
dampers, humidity, and temperature set points, in order
to minimize energy consumption while maintaining de-
sired comfort levels. Also, Cast Members replaced neon