Page 68 - Design for Environment A Guide to Sustainable Product Development

External Drivers: The Voice of Society 47

new coal-fired power plants to those that capture and store
carbon emissions. The founding members are Levi Strauss
& Co., Nike, Starbucks, Sun Microsystems and Timberland.

Many of the above USCAP and BICEP companies appear in Part
3 of this book, which describes the sustainability programs, NGO
partnerships, and DFE initiatives of leading companies in a variety
of industries. In an age of environmental awareness, businesses are
paying attention to the voice of society because it increasingly repre-
sents the voices of their customers and shareholders. It simply makes
good business sense. The alignment between environmental respon-
sibility and shareholder value is explored further in Chapter 4.

References
1. J. Ehrenfeld, Sustainability by Design (New Haven: Yale University Press, 2008).
2. Intergovernmental Panel on Climate Change (IPCC) Third Assessment Report:
Climate Change. Intergovernmental Panel on Climate Change (Cambridge, UK:
Cambridge University Press, 2001).
3. Nicholas Stern, “The Economics of Climate Change: The Stern Review”
(London, UK: Cabinet Office—HM Treasury, 2007).
4. WBCSD/WRI. (2004). The Greenhouse Gas Protocol: A Corporate Accounting and
Reporting Standard. World Business Council for Sustainable Development/
World Resources Institute.
5. The Wall Street Journal reported on December 30, 2008 that Dell Inc.’s claim of
“carbon neutrality” was based on a carbon footprint that the company admits
only covers 5% of the greenhouse gases resulting from the life cycle of manu-
facture and use of its products.
6. H. Minamikawa, “Japan’s Plan for Establishing a Sound Material-Cycle
Society,” Presented at International Expert Meeting on Material Flow Accounts
and Resource Productivity, Tokyo, 2003.
7. Z. Guomei, “Promoting Circular Economy Development in China: Strategies
and MFA and Resource Productivity Issues,” Presented at International Expert
Meeting on Material Flow Accounts and Resource Productivity, Tokyo, 2003.
8. More detailed information about the Dow Jones Sustainability Indexes can be
found at www.sustainability-indexes.com.