Page 67 - Design for Environment A Guide to Sustainable Product Development

46 Chapter Thr ee

external groups with diverse perspectives. Some NGOs, such as
Business for Social Responsibility, have established themselves as
change agents that promote collaboration among companies and
other segments of society. The following are selected examples of
high-profile NGO partnerships.

• Environmental Defense Fund (EDF) formed an initiative
called the Alliance for Environmental Innovation, which col-
laborates with companies such as FedEx and SC Johnson to
help design environmentally benign products and supply
chain processes.
• Natural Resources Defense Council (NRDC) created a Cen-
ter for Market Innovation that works with companies such
as Intel and Wal-Mart to promote positive, environmental
change and economically sustainable, profitable growth.
• Greenpeace, traditionally an adversarial organization, is col-
laborating with Scottish wave power companies to promote
progress in harnessing wave power.
• Sierra Club has partnered with Clorox, a household prod-
ucts company, on a new line of natural, nonpetroleum-based
cleaning products called Greenworks.
• World Wildlife Fund (WWF) has partnered with a number of
global companies, including Coca-Cola and HP, to promote
progress on issues such as water conservation, climate pro-
tection, and sustainable agriculture.
• United States Climate Action Partnership (USCAP) is a
group of businesses and leading environmental NGOs that
joined together in 2007 to call on the U.S. Federal government
to enact strong national legislation aimed at reducing green-
house gas emissions. The founding members included Alcoa,
BP America, Caterpillar, Duke Energy, DuPont, FPL Group,
General Electric, PG&E, PNM Resources, and four NGOs—
Environmental Defense Fund, Natural Resources Defense
Council, Pew Center on Global Climate Change, and World
Resources Institute. New members that have joined include
Chrysler, ConocoPhillips, Deere, Dow Chemical, Exelon, Ford
Motor, General Motors, Johnson & Johnson, PepsiCo, Rio
Tinto, Shell, Siemens and Xerox.
• Business for Innovative Climate and Energy Policy (BICEP)
is a coalition formed in 2008, including Ceres and five lead-
ing U.S. corporations, calling for strong U.S. climate and
energy legislation in order to spur the clean energy econ-
omy. The group’s key principles include stimulating re -
newable energy; promoting energy efficiency and green jobs;
requiring 100% auction of carbon allowances; and limiting