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Product Development Process and Design for Six Sigma  75


           1. Value-added. These tasks are the ones that really move the product
              design forward and create values that external customers are will-
              ing to pay for the job done. The examples of tasks in this category
              include drafting new designs, conducting design simulation for
              improvement, and creating application software codes.
           2. Nonvalue-added but necessary. These tasks are the ones that may
              not move the product design forward and may not create values
              that external customers are willing to pay for, but they are neces-
              sary under current circumstances. The examples of tasks in this
              category include design gate reviews, team coordination meeting,
              and validation testing.
           3. Waste. These tasks are the ones that do not move the product design
              forward, and they have no value for external customers. These
              tasks can be identified and eliminated. The examples of this cate-
              gory of tasks include time spent on moving from meeting to meet-
              ing, voice mail checking, searching for information, and so on.

             In lean task management, we will try to increase the ratio of value-
           added time, and to decrease the ratio of nonvalue-added but necessary
           and the waste, as illustrated in Fig. 3.9. Mascitelli stated that based on
           industry survey, in an 8 hour working day, the average value added
           hour is only 1.7 hours in the  Western companies. However, Toyota
           claimed that its average value added time is more than 50%.

           Focused working time with no interruptions. When people are doing
           some work, it takes some time to achieve mental focus on the job, and
           it takes some time to get even a small amount done. When people are
           constantly interrupted, the productivity will be very low. Also, when
           people handle several tasks, if they switch tasks very often, the
           progress on each task will be usually slower than that achieved by
           doing one thing at a time.




               Value     Nonvalue-added
               added      but necessary        Waste

             A lean
             “future state”

                               Nonvalue-
                Value added      added
                              but necessary

           Figure 3.9  Identifying and increasing value-added time in
           product development.
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