Page 169 - Design for Six Sigma for Service (Six SIGMA Operational Methods)
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142   Chapter Seven

        subjective analysis but can still be measured by comparative techniques.
        The following are some examples of function definitions:


                    Verb         Noun          Unit
                    Create       Design        Time
                    Confirm       Design        Time

                    Authorize    Program       Cost
                    Measure      Performance   Workerhours


        In his book Techniques of Value Analysis, Mr. Miles recognized the difficulty
        of applying this technically simple concept. He said, “While the naming of
        functions may appear simple, the exact opposite is the rule. In fact, naming
        them articulately is so difficult, and requires such precision in thinking, that
        real care must be taken to prevent the abandonment of the task before it is
        accomplished.” He also said, “Intense concentration, even what appears to be
        over concentration of mental work on these functions, forms the basis for
        unexpected steps of advancement of value in the product or service.”

        The two-word definition of functions is the most difficult naming method.
        There is some feeling among value-engineering practitioners that it is
        unnecessary to struggle for two-word definitions; three-word definitions or
        short-statement definitions should do the job. However, the value-engi-
        neering practitioners also found that if the goal of value-engineering study
        is to generate creative design solutions, then two-word functions are
        imperative. If the function cannot be defined in two words, more under-
        standing is required. It is a struggle to define good functions, but the result
        is worth the struggle.  The two-word function definition is a forcing
        technique that requires consensus among team members, eliminates
        confusion, creates in-depth understanding of the requirement, clarifies
        overall knowledge of the project, and ultimately breaks down barriers to
        visualization so necessary to help define the creative questions that will lead
        to new, outstanding solutions to the project.

        Types of Functions

        In value engineering a function is defined as something that makes a product
        work or sell. There are two types of functions, work and sell. Work is the
        function that does the job that customers want. Sell is the function that adds
        appeal for customers to buy.
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