Page 307 - Design for Six Sigma for Service (Six SIGMA Operational Methods)

Theory of Inventive Problem Solving (TRIZ) 275

• Electronic voting.
• Supermarkets pump bakery odors around the store to help advertise
bread products.

B. Use Electric, Magnetic, and Electromagnetic Fields to Interact with the Object
• Mrs. Fields Cookies has a morning video-Internet conference with all
franchisees, electronic communication replaces memos, etc.
• Automatic global positioning system (GPS) sensors inform a central
control point where (e.g., delivery trucks or taxis) are located.
• Electronic tagging.
• Pagers.

C. Change from Static to Movable Fields, from Unstructured Fields to those
Having Structure
• Mind maps.
• Tidal traffic flow schemes or high occupancy vehicle (HOV) lanes.
• Management by walking around (MBWA).

D. Use Fields in Conjunction with Field-Activated (e.g., Ferromagnetic) Particles
• Mind-mapping software tools.
• Intelligent tidal traffic flow control (e.g., using roadside sensors).
• Use a radio transponder payment system for traffic control (Highway 91
in California). The fee ranges from $0.50 to $3.50 depending on how
heavy the traffic is on the free part of the highway. Radio signals deduct
the payment from the users’ account when the car enters the special
traffic lane.
Principle 29. Fluidity

Make Solid Things into Fluid Things
• “Water logic” versus “rock logic”—fluid, flowing, gradually built-up
logic versus permanent, hard-edged, rocklike alternatives.
• Flexible (fluid) organizational structure versus old fixed hierarchical
structures.
• Liquidation of assets.
• Introduction of “breathing spaces” into contracts.

Principle 30. Thin and Flexible
A. Use Flexible Shells and Thin Films Instead of Three-Dimensional Structures
• The thinnest film is a single molecule thick. Likewise, the thinnest
organization structure is one employee thick. Get faster customer