Page 311 - Design for Six Sigma for Service (Six SIGMA Operational Methods)

Theory of Inventive Problem Solving (TRIZ) 279

Principle 36. Paradigm Shift
Use Phenomena Occurring During Disruptive Shift in an Economy
(Awareness of Macroscale Business Phenomena)
• Awareness of the requirements of different stages—conception, birth,
development, maturity, retirement—of a project (e.g., shifting labor
requirements, shifting budget requirements).
• Transition from a bull to a bear market.
• Tendency to relax after receiving a quality award, innovation award, etc.
• Forming, storming, norming, and performing phases of team development;
e.g., take advantage of enthusiasm dip during storming and norming
phases.

Principle 37. Relative Change
A. Use the Relative Differences that Exist in an Object or System to do
Something Useful
• Match personalities on work teams.
• Some organizations create creative tension by employing two independent
teams to develop a new product or process and then have them compete.
• “It seems safe to say that significant discovery, really creative thinking,
does not occur with regard to problems about which the thinker is
lukewarm”—Mary Henle.

B. Make Different Parts of a System Act Different in Response to Changes
• Expand or contract marketing efforts depending on the product’s
“hotness”—rate of sales and profitability.
• Match personalities on work teams.

Principle 38. Enriched Atmosphere

A. Replace a Normal Atmosphere with an Enriched One
• Create risk and revenue sharing partnerships.
• Have guest speakers at a seminar.
• Use internal subject matter experts.
• Use simulations and games instead of lecture-style training.
• Use case studies in training.
• Injection of new blood or a new challenge into a team.