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Six Sigma in Service Organizations  21

          2. The ideal production process should be a continuous one-piece flow.
          3. A “pull” system should be used to avoid overproduction.
          4. “Quick setup time” techniques should be used to ensure a smooth
             process flow and to handle multiple product line 5.
          5. Cellular manufacturing should be used to reduce travel distance and
             ensure quick flow.
        These five principles will be thoroughly discussed in Chap. 10.

        The Lean Six Sigma approach is purely a process-based approach; it does
        not involve product design activities. In Lean Six Sigma implementation
        practice, usually lean manufacturing principles are used first to eliminate
        unnecessary process steps and even unnecessary processes. Clearly, this
        includes reducing process costs (by eliminating non-value-added steps) and
        improving process efficiency (by reducing process lead time and increasing
        throughput). Then DMAIC activities will follow to reduce the variations in
        the process and improve process capability.


        1.3.4 The Roles of DMAIC, DFSS, and Lean in Business Excellence

        Based on the discussion in Sec. 1.2, the two key factors for business success are
          1. Maximize customer value
          2. Minimize cost
        Customer value is defined as the total benefits minus the total liabilities
        from the products to customers. There are functional, psychological, and
        convenience benefits. Most, if not all, of these benefits have to be designed
        into the products. Therefore, DFSS is the most important activity in increasing
        the total benefits portion of the customer value. DMAIC relates to the
        variation reduction and defect reduction and to the functional benefit the
        product provides for customers. It also relates to reducing the cost of poor
        quality. Lean manufacturing practice is mostly concerned with cost
        reduction and efficiency improvement practices; it does not relate to product
        design. In summary, Table 1.3 lists the relative importance of various Six
        Sigma activities in improving customer value and reducing cost.



        1.4 Six Sigma for Service
        As discussed in Sec. 1.3, Six Sigma is not just statistical jargon. It is a
        comprehensive business strategy that has fundamental beliefs, organi-
        zational infrastructure, training, projects, methods, and tools. To a larger
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