Page 132 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice

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Chapter 2 E-commerce fundamentals 99

Exercises Answers to these exercises are available online at www.pearsoned.co.uk/chaffey

Self-assessment questions
1 Outline the main options for trading between businesses and consumers.
2 Explain the concepts of disintermediation and reintermediation with reference to a
particular industry; what are the implications for a company operating in this industry?
3 Describe the three main alternative locations for trading within the electronic
marketplace.
4 What are the main types of commercial transactions that can occur through the
Internet or in traditional commerce?
5 E-business involves re-evaluating value chain activities. What types of changes can
be introduced to the value chain through e-business?
6 List the different business models identified by Timmers (1999).
7 Describe some alternative revenue models for a web site from a magazine publisher.
8 Draw a diagram summarizing the different types of online marketplace.

Essay and discussion questions

1 ‘Disintermediation and reintermediation occur simultaneously within any given
market.’ Discuss.
2 For an organization you are familiar with, examine the alternative business and
revenue models afforded by the Internet and assess the options for the type and
location of e-commerce transitions.
3 For a manufacturer or retailer of your choice, analyse the balance between partnering
with portals and providing equivalent services from your web site.
4 Contrast the market potential for B2B and B2C auctions.
5 Select an intermediary site and assess how well it makes use of the range of busi-
ness models and revenue models available to it through the Internet.
Examination questions

1 Explain disintermediation and reintermediation using examples.

2 Describe three different revenue models for a portal such as Yahoo!.
3 What is meant by buy-side, sell-side and marketplace-based e-commerce?
4 What are the different mechanisms for online auctions?
5 Describe two alternative approaches for using e-business to change a company’s
value chain.
6 Explain what a business model is and relate it to an Internet pureplay of your choice.
7 Outline the elements of the e-business environment for an organization and explain
its relevance to the organization.
8 Give three different transaction types that an industry marketplace could offer to
facilitate trade between buyers and suppliers.