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Chapter 2 E-commerce fundamentals 101

Thomas, J. and Sullivan, U. (2005) Managing marketing communications with multi-channel
customers, Journal of Marketing, 69 (October), 239–51.
Timmers, P. (1999) Electronic Commerce Strategies and Models for Business-to-Business Trad-
ing. Series on Information Systems, Wiley, Chichester.
Venkatram, N. (2000) Five steps to a dot-com strategy: how to find your footing on the web.
Sloan Management Review, Spring, 15–28.

Further reading

Deise, M., Nowikow, C., King, P. and Wright, A. (2000) Executive’s Guide to E-Business. From
Tactics to Strategy. Wiley, New York. Introductory chapters consider buy- and sell-side
options and later chapters look at value-chain transformation.
Fingar, P., Kumar, H. and Sharma, T. (2000) Enterprise E-Commerce. Meghan-Kiffler Press,
Tampa, FL. These authors present a model of the different actors in the e-marketplace
that is the theme throughout this book.
Novak, T.P. and Hoffman, D.L. (2002) Profitabilty on the web: business models and revenue
streams. Vanderbilt position paper. Available online at http://elab.vanderbilt.edu/
research/manuscripts/index.htm.
Timmers, P. (1999) Electronic Commerce Strategies and Models for Business-to-Business Trad-
ing. Series on Information Systems, Wiley, Chichester. Provides coverage of value-chain
analysis and business model architectures in Chapter 3.
Turban, E., Lee, J., King, D. and Chung, H. (2000) Electronic Commerce: A Managerial Per-
spective. Prentice-Hall, Upper Saddle River, NJ. Chapter 1 introduces industry structures
and models for e-commerce.
Variani, V. and Vaturi, D. (2000) Marketing lessons from e-failures. McKinsey Quarterly, no.
4, 86–97. Available online at www.mckinseyquarterly.com.

Web links

Adoption of Internet and online services
These sources are listed at the end of Chapter 4 and examples given in that chapter.

Business model development

Business 2 http://money.cnn.com/magazines/business2 Also covers the development of
business models with a US focus.
FastCompany (www.fastcompany.com) Also covers the development of business models
with a US focus.
Ghost sites (www.disobey.com/ghostsites). Steve Baldwin’s compilation of failed e-busi-
nesses. including the Museum of E-failure!
Paid Content (www.paidcontent.org) Covers the development of revenue models for pub-
lishers.
Paid Content UK (www.paidcontent.co.uk) Covers developments in start-up companies
within the UK.