Page 228 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

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must be able to identify their aims and somehow convince them that they are
achieving their aims while you are achieving yours at the same time.

c. When and where it will happen
When you are sure about the place and the timing of the presentation, plan
the way you would like to interact with the audience. If you can win them
over in the first minute then they would be with you till the end. It is a good
idea to try and meet them before the presentation. You can have a chat with
them over a cup of tea. This will help to build a rapport and thereby establish
a special relationship. You may be presenting yourself as a friend, an expert,
or an evaluator. Whatever be the role you choose, you must establish it at the
very beginning.

d. The subject of the presentation
Once the subject, on which you are going to speak is decided upon, struc-
ture or format the talk so that it becomes easy for the audience to compre-
hend what is being said. There should be a careful and deliberate sequential
and hierarchical arrangement of thoughts. However, too much attention to
structuring may get in the way of the main message.
e. The goal that outlines the purpose of the presentation

If you are not sure at the outset about what you are trying to do, it is unlikely
that your plan will achieve it. Different objectives cannot be achieved at the
same time. It is far more productive to achieve one goal than to clutter it with
several. The best approach is to isolate the most essential one and remain
focused. Being Focused is the key to a successful presentation. Without
focus, you will end up in utter confusion and disorder.

The Audience
After having worked towards a focused and precise objective, the next task
is to analyse the audience.
You must determine as to how the objective can be achieved in the con-
text of the particular diverse composition of audience. You must identify the
aims and objectives as well. The whole preparation and content of a presen-
tation should be directed towards them.
The audience analysis might include consideration like age, sex, career,
education, geographic location etc. A well-prepared presentation that is
ill suited for the audience can fail miserably. Proper audience analysis is
extremely essential to understand their background, needs and expectations,
their knowledge about the concerned topic etc.
The whole process of transmission would be an utter failure if there is
no proper reception. The audience needs to understand and be persuaded by

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