Page 230 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

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The Delivery
The presenter remains the focus of the audience’s attention from start to
end. Therefore the presenter is completely responsible to keep the audiences
motivated and inspired and not let them get distracted or diverted. If deliv-
ered clumsily without the necessary skill and grace even the best structured
message can fall flat. But its worth can be enhanced a hundred times if it is
delivered in a crisp manner.
What is being said is important. But how it is being said is just as impor-
tant as well.
Apart from the message itself a number of other factors have to be taken
care of for a perfect delivery. They are:
• Facial expression
• Eye contact
• Gestures

• Posture
• Voice

Facial Expression
Your facial expression should be pleasant because the audience watch the face
most of the time. If you are listless and distracted or lost, the expression would
also spread among the audience like an epidemic. You have to try hard to wipe
away all nervousness and keep a smile on and be as natural as possible.

Eye Contact
Intensity and duration of eye contact is of utmost importance to build a rap-
port with the audience. In fact it is through the eyes that you can convince
people of your honesty, integrity and truthfulness.
You can also show your confidence in the objectives of your
presentation.
While, eye contact is terribly important and can really make a difference
in your presentation, it can also have a ruining effect if it is improperly done.
If the gaze is fixed on a particular person/or only a section of the audience, it
can make them feel very uncomfortable and perhaps even intimidated. Eye
contact with every member of the audience for five to six seconds at a time
would be very ideal.

Gestures
Effective gestures are an integral part of a dynamic speaker. Gestures are
generally motivated by the content of the presentation. Every gesture must

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