Page 64 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

Project Name: Manual for Soft Skills
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the news on the radio, play his favourite music on a cassette/CD player, record
on tapes or discs, and speak to his fellowmen as they walk on the moon.
Man in the audiovisual communication world becomes seen and heard
at the same time. TV has brought a new world of entertainment, information,
and influence into the living rooms of millions of people. In the classroom,
motion pictures have brought the world close at hand. Telephones now
combine audio with a visual aid allowing the receiver to hear and see the sender.
New heights of success have been reached with such inventions, contributing
towards faster, easier, more efficient, and far-reaching communication.

EXTENSION OF VISUAL EXPRESSION

Visual communication is a form of expression which in this century has
been dramatically vitalized by the invention of moving images carried by
cinema or television screen. Despite the instant appeal of such images, the
older static picture has lost none of its importance, as the frequent and wide-
spread use of wall sheets, posters, hoardings, illustrations, and comic strips
and ‘picture novels’ testify. The poster, either handwritten or printed, often
illustrated, is a traditional example of a simple means of communication
between the producer of goods or ideas and potential consumer. It fulfils
multiple functions. Advertising, informing, exhorting, persuading posters
have also been a favoured communication medium at particular moments
in history, such as World War II, the anti-nuclear armaments movement, the
collapse of the Berlin Wall, the October Revolution in USSR, the students’
movements in 1960s and during various periodic changes in China.

Photography

Photography is the art of the process of producing images on a sensitized
surface by the action of light or other radiant energy. The picture is a visual
message that was encoded by the photographer. The message is transmuted
when someone looks at the photograph. It is one of the several means of com-
municating ideas. The first photograph was taken 150 years ago. Photography
has grown to become one of the most common types of medium for com-
municating. It is used by the media producer to attract the attention of the
receiver, to inform, influence, and support the written message.

Cartoon

The cartoon is simply a pictorial crystallization of a current thought. It was
the English periodical Punch which first labelled some of its illustrative draw-
ing as ‘cartoon’ in the early 1840s, and the term has been used since that time

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