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              48    |    Chapter 3                                                ACE Pro India Pvt. Ltd.

                            of written languages is much lower, with one estimate indicating not more than
                            500 in all. It is estimated that there are at least 16 languages spoken by more
                            than 50 million people. These include Chinese, English, Russian, Spanish,
                            Hindi, Portuguese, Bengali, German, Japanese, Arabic, Urdu, French, Malay,
                            Italian, Telugu, and Tamil. About 1,250 languages are  spoken on the African
                            continent alone. Some of these such as Swahili, Wolof, and Hausa cover large
                            areas and even nations. In Europe, there are 28 official  languages. The people
                            of South Asia use 23 principal languages. Most countries have a large  number
                            of internal languages, In the US, the number of such languages are 89. India
                            recognizes 15 for official and  educational use alone, with a total number
                            of languages and dialects exceeding 1,650. In Ghana, the total number of
                              languages is 56 and Mexican Indians have more than 200. This multiplicity
                            of languages, each the incarnation of long traditions, is an expression of
                            the  world’s  cultural  richness  and  diversity.  Language  problems   inevitably
                            occur, but the development of a truly national communication system
                            covering the entire population cannot be achieved unless more  languages
                            are used for information and cultural activities, and the ideology that any
                            language policy should be an intrinsic part of communication policies is
                            recognized.
                                Language is necessarily ambiguous. It means that in order to communi-
                            cate,  we  must  always  arrive  at  immediate  conclusions  about  what  other
                              people mean. Meaning is the process of assigning a particular significance
                            to a particular stimulus. The individual receiving the stimulus assigns mean-
                            ing or significance on the basis of his ability to understand and experience.
                            Language works in a comparable way. When someone says something, we
                            must be able to recognize what he or she means. We draw inferences based on
                            two main sources—the language they have used, and our  knowledge about
                            the world. Such knowledge includes expectations about what  people would
                            normally say in such circumstances. Understanding both the  meaning of
                            the sentence as well as the speaker’s added meaning requires two kinds of
                            knowledge. Sentence meaning depends on knowledge of grammar, speaker’s
                            meaning depends on knowledge of context. Often, some of the  components
                            of  communication  are  manifested  in  a  very  explicit  from,  while  other
                              components remain tacit, that is unexplained; for example, the structure of
                            a business organization is always presented in an organization chart. This is
                            an explicit manifestation. At the same time the unofficial power structure
                            or authority structure by which decisions are directly taken is normally not
                            explicitly given—it remains tacit (Ron Scollon and Suzanne Wong Scollon
                            1955).
                                The study of the relationship between language and meaning is called
                            semantics. Since the assignment of meaning is a psychological process or
                            mental activity, semantics is the study of the relationship between language
                            and thought as well.






       Bhatnagar_Chapter 03.indd   48                                                    2011-06-23   7:51:17 PM
              Modified Date: Thu, Jun 23, 2011 06:24:00 PM             Output Date: Thu, Jun 23, 2011 07:51:15 PM
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