Page 66 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

Project Name: Manual for Soft Skills
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entertainment, the comics have been somewhat involved in matters of eco-
nomic, political, and general social significance. During World War II, comic
strips and books were used to sell abound, keep citizens alert for sabotage,
promote salvage drives, solicit blood donors, for recruiting, and numerous
other campaigns.

Charts, Graphs and Statistics

The way of showing the relationship of quantities to one another is to
present them in charts and graphs. These are intended to make intelligible
at a glance certain relationships that otherwise would have to be described
at great length. Straight-line graphs, cumulative charts, bar charts, maps,
circle charts, various designs of comparable size, and the like, are presented
to newspaper and magazine readers with increasing frequency. Promoters
in various fields use graphs to present information. Advertisers, government
bureaus, and special-interest groups use charts, graphs to the audience to
explicate the concepts. If the data are accurate the unbiased theses may be
extremely useful tools for transmitting ideas.

MASS COMMUNICATION

Among the four major forms of communication, mass communication is at
the extreme end, beginning with dyadic, interpersonal, and the small group
communications. Since public speaking can be broadcast over the radio,
the mass media level of communication can greatly expand the potential
audience of any given speaker. A larger part of mass communication can be
carried through print and electronic signals. While we know and can control
the audience in the other three levels of communication, it is not so in the
case of the mass media. A single electronic signal is beamed out from the
control tower of a TV station, and there is very little control over who is
going to receive it. Further, while only a finite number of people become the
receivers at a public communication level, the number of potential receivers
in the mass media is enormous—in some situations the number can turn
into millions.

The Nature and Influence of Mass Communication
The different media have variously been charged with responsibility for:

1. lowering the public’s cultural tastes;
2. increasing rates of delinquency;
3. contributing to general moral deterioration;

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