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Simple Models of Communication
The model shows a sender S and a receiver R with a message passing from
S to R shown by the direction of the arrow.
The model shows the process in the
Sender S Receiver S situation above working in both directions.
Because each sender is also a receiver,
S and R have been left out of the models.
SENDER RECEIVER The arrows still show the direction of the
communication.
As in situation B, the arrows show the
direction of communication and S and R
have been left out. Models [A] and [B] help
us to see the differences between one way and
two way communication. For instance [A] is
clearly a good way of showing what happens
Figure 5.1 in a radio or TV broadcast or a newspaper
Model A: One way and two way communication where a receiver cannot directly respond to
the sender. The model helps us to see the
difference between radio, TV or newspaper, and a lecture or a briefing session,
because in these the receiver becomes the sender by (for instance) asking ques-
tions, coughing, growing restless, pulling a face, ‘heckling’, etc. Body language
(gestures, how you sit or stand and so on) is communication too. So is silence.
The whole series of models A, B and C is
useful for showing us how dramatically the act
of communication increases in complexity as
soon as more than two people are involved.
This increased complexity can be shown by
two things—the larger number of lines point-
ing away from or towards each sender/receiver
and the complicated crisscrossing of the lines
in the model. Models then can be used in
explaining why committees, parliament and
other formal groups have rules to decide who
speaks when and to whom. The model may
also prove useful to chairmen of meetings or
Figure 5.2 groups because it assumes that every sender/
Model B Multiple way communication receiver in the group is communicating with
every other member. A chairman who is
thinking about this model will be able to identify members who are flocking
the discussion and those who are sending their messages in the form of silence,
restlessness, etc. instead of words. The fact that a member of a group says
nothing can be just as important as what those who do speak have to say.
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Modified Date: Thu, Jun 23, 2011 06:22:39 PM Output Date: Thu, Jun 23, 2011 07:56:03 PM
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