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              86    |    Chapter 5                                                ACE Pro India Pvt. Ltd.

              Simple Models of Communication
                            The model shows a sender S and a receiver R with a message passing from
                            S to R shown by the direction of the arrow.
                                                             The  model  shows  the  process  in  the
                           Sender S          Receiver S  situation above working in both directions.
                                                         Because  each  sender  is  also  a  receiver,
                                                         S and R have been left out of the models.
                           SENDER            RECEIVER    The arrows still show the direction of the
                                                         communication.
                                                             As in situation B, the arrows show the
                                                         direction  of  communication  and  S  and  R
                                                         have been left out. Models [A] and [B] help
                                                         us to see the differences between one way and
                                                         two way communication. For instance [A] is
                                                         clearly a good way of showing what happens
              Figure 5.1                                 in a radio or TV broadcast or a newspaper
              Model A: One way and two way communication  where a receiver cannot directly respond to
                                                         the  sender.  The  model  helps  us  to  see  the
                              difference between radio, TV or newspaper, and a lecture or a briefing session,
                            because in these the receiver becomes the sender by (for instance) asking ques-
                            tions, coughing, growing restless, pulling a face, ‘heckling’, etc. Body language
                            (gestures, how you sit or stand and so on) is communication too. So is silence.
                                                           The whole series of models A, B and C is
                                                        useful for showing us how dramatically the act
                                                        of communication increases in complexity as
                                                        soon as more than two people are involved.
                                                        This  increased  complexity  can  be  shown  by
                                                        two things—the larger number of lines point-
                                                        ing away from or towards each sender/receiver
                                                        and the complicated crisscrossing of the lines
                                                        in  the  model.  Models  then  can  be  used  in
                                                        explaining  why  committees,  parliament  and
                                                        other formal groups have rules to decide who
                                                        speaks when and to whom. The model may
                                                        also prove useful to chairmen of meetings or
              Figure 5.2                                groups because it assumes that every sender/
              Model B Multiple way communication        receiver in the group is communicating with
                                                        every  other  member.  A  chairman  who  is
                            thinking about this model will be able to identify members who are flocking
                            the discussion and those who are sending their messages in the form of silence,
                            restlessness, etc. instead of words. The fact that a member of a group says
                            nothing can be just as important as what those who do speak have to say.







       Bhatnagar_Chapter 05.indd   86                                                    2011-06-23   7:56:04 PM
              Modified Date: Thu, Jun 23, 2011 06:22:39 PM             Output Date: Thu, Jun 23, 2011 07:56:03 PM
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