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272                           Magnetic materials

                                   But remember that the relationship between B r1 and H m is given also by the
                                   hysteresis curve. Hence, the value of B r1 may be obtained by intersecting the
                          B(H)     hysteresis curve by the straight line of eqn (11.32) as shown in Fig. 11.11.
                B                  The aforegoing construction depends on the particular geometry of the per-
                 r
                   B               manent magnet we assume, but similar ‘demagnetization’ will occur for other
                    r1
                                   geometries as well. Hence, we may conclude in general that in order to have
                                   a large, useful flux density, the B–H curve must be wide. We may therefore
           μ l                     adopt, as a figure of merit, the product B r H c or, as is more usual, the product
       B =–  0  H
           δ                       (BH) max in the second quadrant.
                                     How can one achieve a large value of H c ? It is relatively easy to give an
                                   answer in principle. All the things which caused the quality of soft materials
                            H
                                   to deteriorate are good for permanent magnets. In particular, when a domain
     Fig. 11.11                    gets stuck on an impurity, that is bad for a soft magnetic material but good
     Construction for finding B r1 .  for the hard variety. An obvious way to include impurities is to add some car-
                                   bon. High-carbon steels were indeed the permanent magnet materials in the
                                   nineteenth century until displaced by tungsten steels towards the end of the
                                   century.
                                     The simplest permanent magnet one could conceive in principle would be
                                   a single crystal of a material that has a large anisotropy and has only one
                                   axis of easy magnetization. The anisotropy may be characterized by an ef-
                                   fective field H a , which attempts to keep the magnetization along the axis. If a
                                   single-crystal material is magnetized along this axis, and a magnetic field is
                                   applied in the opposite direction, nothing should happen in principle until the
                                   field H a is reached, and then, suddenly, the magnetization of the whole crystal
                                   should reverse. Going one step further in this direction, one could claim that
                                   any collection of anisotropic particles that are too small to contain a domain
                                   wall (having a diameter of the order of 20 nm) will have large coercivity. This
                                   idea, due to Stoner and Wohlfarth, was the inspiration behind many attempts to
                                   make better permanent magnets. In particular, the so-called Elongated Single
                                   Domain (ESD) magnets owe their existence to the above concept. It is also
                                   likely that elongated particles play a significant role in the properties of the Al-
                                   nico series of alloys, which contain aluminium, nickel, and cobalt besides iron.
                                   They first appeared in the early 1930s but have been steadily improving ever
                                   since. A major early advance was the discovery that cooling in a magnetic field
                                   produced anisotropic magnets with improved properties in the field-annealed
                                   direction. The hysteresis curves of their best-known representatives (Alnico 5
                                   and 9) are shown in Fig. 11.9(b).
                                     Ferrites are also used for hard magnetic materials in the form MO·(Fe 2 O 3 ) 6
                                   (M = Ba, Sr, or Pb). They were introduced in the 1950s. They have been stead-
                                   ily growing in tonnage ever since, overtaking the Alnico alloys in the late 1960s
                                   and rising in the late 1980s to 97.4% of world production (note that in value
                                   they represent only about 60%). Their high coercivity derives from the high
                                   anisotropy of the hexagonal phase of the materials. They have many advant-
                                   ages: they are cheap, easily manufactured, chemically stable, and have low
                                   densities. Their disadvantages are the relatively low remanence and declining
                                   performance for even moderate rises in temperature.
                                     One might be forgiven for believing that the late entry of rare-earth mag-
                                   nets into the market place was due to their rarity. In fact, rare-earth elements
                                   are not particularly rare, but they occur in mixtures with each other which
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