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Chapter 3
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FIGURE 3-7 Lee Jeans FitFinder Flash animation
Web sites can also offer visitors multiple information formats by including links to
files in those formats. For example, a page offering financial information could include
links to an HTML file, an Adobe PDF file, and an Excel spreadsheet file. Each of these files
would contain the same financial information in different formats; visitors can then choose
the format that best suits their immediate needs. Visitors looking for a specific financial fact
might choose the HTML file so that the information appears in their Web browsers. Other
visitors who want a copy of the entire annual report as it was printed would select the PDF
file and either view it in their browsers or download and print the file. Visitors who want to
conduct analyses on the financial data would download the spreadsheet file and perform
calculations using the data in their own spreadsheet software.
To be successful in conveying an integrated image and offering information to
potential customers, businesses should try to meet the accessibility goals shown in
Figure 3-8 when constructing their Web sites.
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