Page 181 - Electronic Commerce
P. 181

Chapter 3







      156























                                                                                              reserved.


                                                                                              rights
                                                                                              All
                                                                                              Corporation.


                                                                                              VF
                                                                                              2012
                                                                                              ©
                               ®
                FIGURE 3-7  Lee Jeans FitFinder Flash animation
                    Web sites can also offer visitors multiple information formats by including links to
                files in those formats. For example, a page offering financial information could include
                links to an HTML file, an Adobe PDF file, and an Excel spreadsheet file. Each of these files
                would contain the same financial information in different formats; visitors can then choose
                the format that best suits their immediate needs. Visitors looking for a specific financial fact
                might choose the HTML file so that the information appears in their Web browsers. Other
                visitors who want a copy of the entire annual report as it was printed would select the PDF
                file and either view it in their browsers or download and print the file. Visitors who want to
                conduct analyses on the financial data would download the spreadsheet file and perform
                calculations using the data in their own spreadsheet software.
                    To be successful in conveying an integrated image and offering information to
                potential customers, businesses should try to meet the accessibility goals shown in
                Figure 3-8 when constructing their Web sites.



         Copyright 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
       Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
   176   177   178   179   180   181   182   183   184   185   186