Page 238 - Electronic Commerce

Marketing on the Web

Domain Name Price Domain Name Price
Insure.com $16.0 million Clothes.com $4.9 million
Hotels.com $11.0 million FreePort.com $4.0 million
Fund.com $10.0 million GiftCard.com $4.0 million
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FB.com $8.5 million Property.com and Properties.com $4.0 million
Business.com $7.5 million YP.com $3.9 million
Diamond.com $7.5 million Shop.com $3.5 million
Beer.com $7.0 million Altavista.com $3.3 million
Israel.com $5.9 million Software.com $3.2 million
Casino.com $5.5 million Candy.com $3.0 million
AsSeenOnTV.com $5.1 million Loans.com $3.0 million Learning
Toys.com $5.1 million Wine.com $3.0 million
Korea.com $5.0 million Gambling.com $2.5 million Cengage
SEO.com $5.0 million Autos.com $2.2 million
Slots.com $5.0 million Mortgages.com $2.2 million 2015
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FIGURE 4-14 Domain names that sold for more than $2 million
Although most domains that have high value are in the .com TLD, the name
engineering.org sold at auction to the American Society of Mechanical Engineers,
a not-for-profit organization, for just under $200,000.
Some companies and individuals invested their money in the purchase of highly
desirable domain names. Instead of selling these names to the highest bidder, some of
these domain name owners decided to retain ownership of the domain names and lease
the rights to the names to companies for a fixed time period. Usually, these domain name
lessors rent their domain names through URL brokers.

URL Brokers and Registrars
Several legitimate online companies, known as URL brokers, are in the business of selling,
leasing, or auctioning domain names that they believe others will find valuable.
Companies selling “good” (short and easily remembered) domain names include
BuyDomains.com, GreatDomains Auction, and Sedo.
Companies can also obtain domain names that have never been issued, or that are
currently unused, from a domain name registrar. The Internet Corporation for Assigned
Names and Numbers (ICANN; about which you learned in Chapter 2) maintains a list of
accredited registrars. Many of these registrars offer domain name search tools on their
Web sites. A company can use these tools to search for available domain names that
might meet their needs. Another service offered by domain name registrars is domain
name parking. Domain name parking, also called domain name hosting, is a service that
permits the purchaser of a domain name to maintain a simple Web site (usually one page)
so that the domain name remains in use. The fees charged for this service are usually
much lower than those for hosting an active Web site.

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