Page 240 - Electronic Commerce

Marketing on the Web

analytical processing impression
animated GIFs index
banner ad inline text ad
banner advertising network interactive advertising bureau (IAB)
banner exchange network interactive marketing unit (IMU) ad formats
215
behavioral segmentation interstitial ad
blog leaderboard ad
bot life-cycle segmentation
brand localized advertising
bulk mail market segmentation
cause marketing marketing mix
click marketing strategy
clickstream marketspace
click-through micromarketing
contextual advertising mobile ads
conversion mobile apps
conversion cost occasion segmentation
conversion rate one-to-one marketing
cost per click (CPC) opt-in e-mail
cost per thousand (CPM) page view
crawler paid placement
customer-based marketing strategy pay-per-click model
customer life cycle pay-per-conversion model
customer relationship management (CRM) permission marketing
customer value place
data mining pop-behind ad
data warehouse pop-up ad
database price
demographic segmentation product
distribution product-based marketing strategy
domain name hosting promotion
domain name parking psychographic segmentation
electronic customer relationship management rational branding
(eCRM) repeat visits
fan base retained customers
fans retention costs
four Ps of marketing rich media ads
funnel model of customer acquisition robot
geographic segmentation search engine

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