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Chapter 4

                For Further Study and Research

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                Bayer, J. and E. Servan-Schreiber. 2011. “Gaining Competitive Advantage Through the
                    Analysis of Customers’ Social Networks,” Direct, Data and Digital Marketing Practice,
                    13(2), October, 106–118.
                Beatty, S. and W. Hill. 2013. “A Segmentation of Adolescent Online Users and Shoppers,”
                    Journal of Services Marketing, 27(5), 347–360.
                Beck, K. 2011. “Pizza Chain Goes Extreme on Facebook,” CRM Magazine, 15(6), June, 38–39.
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                    (http://www.inc.com/magazine/201310/leigh-buchanan/the-moth-storytelling-secrets.html)
                Canhoto, A., M. Clark, and P. Fennemore. 2013. “Emerging Segmentation Practices in the Age
                    of the Social Customer,” Journal of Strategic Marketing, 21(5), 413–428.
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                Chan, A., J. Dodd, and R. Stevens. 2004. The Efficacy of Pop-ups and the Resulting Effect on
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                Delio, M. 2001. “Kozmo Kills the Messenger,” Wired News, April 13. (http://www.wired.com/
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                Dover, D. 2011. Search Engine Optimization Secrets. Indianapolis: Wiley.
                eMarketer. 2013. “U.S. Total Media Ad Spend Inches Up, Pushed by Digital,” eMarketer, August
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                    Digital/1010154)
                Forsyth, J., T. McGuire, J. Lavoie. 2000. All Visitors Are Not Created Equal. Boston: McKinsey &
                    Co. and MediaMetrix.






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