Page 249 - Electronic Commerce
P. 249

Chapter 4

                Kunz, M., B. Hackworth, P. Osborne, and J. High. 2011. “Fans, Friends, and Followers:
                    Social Media in the Retailers’ Marketing Mix,” Journal of Applied Business and
                    Economics, 12(3), 61–68.
                Leonhardt, T. and B. Faust. 2001. “Brand Power: Using Design and Strategy to Create the
                    Future,” Design Management Journal, 12(1), Winter, 10–13.
      224       Lee, K. and C. Seda. 2009. Search Engine Advertising: Buying Your Way to the Top to Increase
                    Sales. Indianapolis, IN: New Riders.
                MagnaGlobal. 2013. 2013 Advertising Forecast. New York: MagnaGlobal.
                Marckini, F. 2001. Search Engine Positioning. San Antonio, TX: Republic of Texas Press.
                Mark, T., K. Lemon, M. Vandenbosch, J. Bulla, and A. Maruotti. 2013. “Capturing the Evolution
                    of Customer-firm Relationships: How Customers Become More (or Less) Valuable Over
                    Time.” Journal of Retailing, 89(3), 231–245.
                Masters, D. 2007. “Inline Text Ads,” Success on the Web, September 5. (http://successonthe-
                    web.blogspot.com/2007/09/inline-text-ads.html)
                McKay, L. 2009. “Microsites to Serve Microsegments,” CRM Magazine, 13(8), August, 21–22.
                Meyer, M. and L. Kolbe. 2005. “Integration of Customer Relationship Management: Status Quo
                    and Implications for Research and Practice,” Journal of Strategic Marketing, 13(3),
                    September, 175–198.
                Oxfam. 2013. Oxfam Annual Report 2011–12. Oxford, UK: Oxfam.
                Payne, A. and P. Frow. 2005. “A Strategic Framework for Customer Relationship Management,”
                    Journal of Marketing, 69(4), October, 167–176.
                PricewaterhouseCoopers. 2011. IAB Internet Advertising Revenue Report: 2010 Full Year
                    Results. New York: Interactive Advertising Bureau. (http://www.iab.net/media/file/IAB_
                    Full_year_2010_0413_Final.pdf)
                PricewaterhouseCoopers. 2011. IAB Internet Advertising Revenue Report: 2011 First Six
                    Months Results. New York: Interactive Advertising Bureau. (http://www.iab.net/media/file/
                    IAB-HY-2011-Report-Final.pdf)
                Ralphs, M. 2011. “Built In or Bolt On: Why Social Currency Is Essential to Social Media Market-
                    ing,” Direct, Data and Digital Marketing Practice, 12(3), January, 211–215.
                Rapoza, J. 2004. “Annoying Web Ads Redux,” eWeek, 21(15), April 12, 70.
                Rayport, J. and J. Sviokla. 1994. “Managing in the Marketspace,” Harvard Business Review,
                    72(6), November–December, 141–150.
                Rayport, J. and J. Sviokla. 1995. “Exploiting the Virtual Value Chain,” Harvard Business Review,
                    73(6), November–December, 75–85.
                Rigby, D. and D. Ledingham. 2004. “CRM Done Right,” Harvard Business Review, 82(11),
                    November, 118–127.
                Ryals, L. 2005. “Making Customer Relationship Management Work: The Measurement and
                    Profitable Management of Customer Relationships,” Journal of Marketing, 69(4), October,
                    252–261.
                Sandoval, G. 2001. “Kozmo to Shut Down, Lay Off 1,100,” News.com, April 11. (http://www
                    .zdnet.com/ecommerce/stories/main/0,10475,5081050,00.html)
                Schneider, G. and C. Bruton. 2003. “Communication Modalities for Commercial Speech on the
                    Internet,” Journal of Organizational Culture, Communication, & Conflict, 7(2) 89–94.
                Schwarz, E. 2010. “Snapshots From the Digital Media Marketsphere,” Technology Review:
                    Business Impact, October, 20–22.





         Copyright 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
       Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
   244   245   246   247   248   249   250   251   252   253   254