Page 250 - Electronic Commerce
P. 250
Marketing on the Web
Simonite, T. 2010. “Why Can’t Internet Ads Be Sold Like TV Commercials?” Technology
Review: Business Impact, October, 26–27.
Tedeschi, B. 2005. “Blogging While Browsing, But Not Buying,” The New York Times, July 4.
(http://www.nytimes.com/2005/07/04/technology/04ecom.html)
Tribby, M. 2013. “These Shoes Ain’t Just Made for Walkin’: The Cause Marketing Biz Model,”
The Huffington Post, October 3. (http://www.huffingtonpost.com/maryellen-tribby/these- 225
shoes-aint-just-mad_b_4030377.html)
Wong, V. 2012. “Want to Raise Online Display CPMs? Pull in Small Advertisers,” Ad Age
Digital, May 23. (http://adage.com/article/digitalnext/raise-online-ad-inventory-prices-small-
advertisers/234878/)
Copyright 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
