Page 300 - Electronic Commerce

Social Networking, Mobile Commerce, and Online Auctions

Europe
North America Facebook Russia
Facebook Twitter VKontakte
Twitter LinkedIn Iran Odnoklassniki
LinkedIn Google+ Cloob Facebook Taiwan
Google+ Plurk
Facebook
Twitter

275

Japan
mixi
GREE
Mobage-town
China
Egypt Tencent
Facebook India (QQ, Weibo) Learning
Brazil Twitter Facebook Renren
Facebook Twitter
Twitter Orkut
Orkut Google+ Cengage
Google+
South Africa
Facebook 2015
Twitter
LinkedIn ©
FIGURE 6-2 Leading social networking sites around the world

Web Logs (Blogs) and Microblogs
As you learned in Chapter 4, Web logs, or blogs, are Web sites that contain commentary
on current events or specific issues written by individuals. Many blogs invite visitors
to add comments, which the blog owner may or may not edit. The result is a continuing
discussion of the topic with the possibility that many interested persons will
contribute to that discussion. Because blog sites encourage interaction among people
interested in a particular topic, they are a form of a social networking site. Sites
such as Twitter are considered to be microblogs because they function as a very
informal blog site with entries (messages, or tweets) that are limited to 140 characters
in length.
Early blogs focused on technology topics or on topics about which people have strong
beliefs (for example, political or religious issues). The 2004 U.S. presidential elections saw
the first major use of blogs as a political networking tool in addition to the Web sites and
e-mail messaging to supporters and potential donors that had been used before.
Individuals working alone or with established political organizations set up Web sites that
provided a place for people interested in a candidate or an issue to communicate with
each other. These social networking sites allowed people to discuss issues, plan strategies,
and arrange in-person meetings called meetups. Today, social media is used to organize a
wide range of political and charitable fund-raising and communication activities.

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