Page 311 - Electronic Commerce

Chapter 6

Apple’s iPad tablet devices run the company’s proprietary iOS operating system.
Most other manufacturers’ tablet devices (Samsung and Motorola are the two
leading companies) run the Android operating system. Some of Amazon.com’s electronic
book products, such as the Kindle Fire, have the ability to be used as online tablet
devices.
The Android operating system was developed as an open-source software project
funded by Google, which saw the software as a long-term effort that would increase mobile
Web traffic (most of Google’s revenue comes from advertising—more Web traffic leads to
286 higher online advertising rates and more advertisers).
Figure 6-6 shows several examples of smartphones, tablet devices, and phablets used
today.

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© ©
FIGURE 6-6 Mobile devices, including smartphones, tablets, and phablets
Some smartphones and internet-capable phones display Web pages using the Wireless
Application Protocol (WAP). WAP allows Web pages formatted in HTML to be displayed
on devices with small screens, such as mobile phones. As mobile phones became larger
and tablet (and phablet) devices were introduced, the use of WAP became optional.
Normal Web pages can be displayed effectively on the larger, higher-resolution screens of
these devices.
The Apple iPhone was one of the first devices to include touch screen controls that
make viewing and navigating a normal Web page easy to do on a small handheld device.
Almost all current-model smartphones use touch screen controls, although a few still
include physical keyboards.

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