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                                                                                                   Circular Flow


                Jones, L. R. (1993). “Counterpoint Essay: Nine Reasons Why  If, for example, a business wants to build a small
                  the CFO Act May Not Achieve Its Objective.” Public Budget-  plant to produce electronic equipment, it must have land
                  ing & Finance, 13(1):,87-94.
                                                                 on which to build the plant. In the process of building the
                Jones, L. R., and McCaffery, Jerry L. (1997). “Implementing the  plant, it uses human laborers who in turn use natural
                  Chief Financial Officers Act and the Government Perfor-  resources to construct the building. Capital to complete
                  mance and Results Act in the Federal Government.” Public
                  Budgeting & Finance, 17(1): 35-55.             the building comes ultimately from households, usually
                                                                 by means of some type of financial institution that lends
                Jones, L. R., and McCaffery, Jerry L. (1992). “Federal Financial
                  Management Reform and the Chief Financial Officers Act.”  money to the entrepreneurs (who also come from house-
                  Public Budgeting & Finance, 12(4): 75-86.      holds) to construct the electronics plant.
                Jones, L. R., and McCaffery, Jerry L. (1993). “Implementation  Product markets are where goods and services are
                  of the Federal Chief Financial Officers Act.” Public Budgeting  sold. In the case of the plant that produces electronic
                  & Finance, 13(1): 68-76.                       equipment, the outlets for its products might be retail
                Steinberg, Harold I., and Von Brachel, John (1996). “The CFO  stores. Members of households purchase the equipment
                  Act: A Look at Federal Accountability.” Journal of Accoun-  for their own use in the household. Pieces of electronic
                  tancy, 181(3): 55-57.
                                                                 equipment are purchased by the households that also pro-
                                                                 vided the resources that made it possible to build the
                                                  Jean E. Harris  product. The outside circle of the process shown in Figure
                                                                 1 has been completed.
                                                                    In the reverse direction is the flow of spending.
                                                                 Beginning with households, the individuals therein spend
                CIRCULAR FLOW                                    money for the purchase of goods and services that are pro-
                Circular flow describes how a market economy works. A  vided by businesses. In our example, the purchase is of a
                market economy is one in which individuals influence  finished piece of electronic equipment. The money that is
                directly what is produced, marketed, and consumed. Indi-  spent on the equipment flows from households to the
                viduals do this by spending money on what they want.  business, making it possible for the business to sustain
                This then directs producers to produce goods and services  operations.
                that individuals will consume. The amount of goods and  To sustain operations, the business must pay workers
                services that are made available is related to the laws of  and purchase resources. Money continues to flow through
                supply and demand.
                                                                 the business into the resource markets. Bear in mind that
                   A model that best depicts how goods and services  one of the vital resources for the operation of a business is
                flow in exchange for money is called the circular flow  human resources, which are supplied by households.
                model, shown in Figure 1.                        Some of the money that passes through the business goes
                                                                 back into the households as pay for the use of the human
                PARTICIPATION                                    resources. Once again, the circular flow is complete:
                The primary participants in the circular flow of goods and  money that came from households through the purchase
                services are businesses and households. Households are  of electronic equipment passes back to households in the
                made up of individuals who both spend money and are  form of wages.
                the recipients of money. Businesses do the same—they  The money flow is more extensive than just wages, as
                spend money and also receive money from households. It  shown in Figure 1. Households do not spend all their
                is important to note that the flow of goods and services is  wages on goods and services. Some of the money goes into
                in one direction in Figure 1, while the flow of money  banks, financial investments, real estate, and numerous
                expenditures is in the opposite direction. Both flows make  other places. From those resources, households expect to
                a complete circle—hence, it is called the circular flow of  receive interest or rent as the resource is used. Banks and
                goods and service.                               other financial institutions do not simply hold the money
                                                                 that is deposited by the households—instead, they use it
                MARKETS                                          to provide capital for building electronic plants and for
                There are two types of markets in the circular flow of  numerous other reasons. The money flows back and forth
                goods and services. The resource market is where busi-  through the circle.
                nesses purchase what they use to produce goods and ser-  The two flows of income and expenditures are equal.
                vices. Resources are in the form of labor, natural resources,  Expenditures on products are ultimately someone’s house-
                capital, and entrepreneurship, all of which are supplied by  hold income. Income that flows into households is
                households.                                      expended in some way, either for goods and services or to


                ENCYCLOPEDIA OF BUSINESS AND FINANCE, SECOND EDITION                                       115
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