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             Deflation


             The disadvantages are that it often takes a long time to  DEPRESSION
             reach a group consensus and that group members may have
                                                              SEE Business Cycle
             to compromise in order to reach a consensus. Many busi-
             nesses have created problem-solving teams whose purpose is
             to find ways to improve specific work activities.
             SEE ALSO Management                              DEREGULATION
                                                              Most societies rely on competitive markets to handle the
             BIBLIOGRAPHY                                     allocation of scarce resources to their highest and best
             Boone, Louis E., and Kurtz, David L. (2005). Contemporary  uses. Yet markets are not without their shortcomings. For
               Business (11th ed.). Mason, OH: Thomson/South-Western.  this reason, governments sometime institute regulatory
             Bounds, Gregory M., and Lamb, Charles W., Jr. (1998).  control. In 1887, the first regulatory agency, the Interstate
               Business. Cincinnati, OH: South-Western College Publishing.  Commerce Commission, was created to regulate monop-
             Clancy, Kevin J., and Shulman, Robert S. (1994). Marketing  olistic pricing policies of railroads.
               Myths That are Killing Business: The Cure for Death Wish  When private firms gain monopoly power, usually
               Marketing. New York: McGraw-Hill.
                                                              because of economies of scale, they are in a position to
             French, Wendell L. (2003). Human Resources Management (5th  restrict production and raise price with little worry of
               ed.). Boston: Houghton Mifflin Co.
                                                              competition; these are known as natural monopolies. The
             Madura, Jeff (1998). Introduction to Business (3rd ed.). Belmont,  government may permit a single producer (e.g., of natural
               CA: Thomson/South-Western.
                                                              gas or electricity) to exist in order to gain lower produc-
             Nickels, William G., McHugh, James M., and McHugh, Susan
                                                              tion costs but simultaneously empower a regulatory
               M. (2004). Understanding Business (7th ed.). Boston:  agency to set the firm’s prices.
               McGraw-Hill.
                                                                 A second reason for regulation stems from the fact
             Pride, William M., Hughes, Robert J., and Kapoor, Jack R.
               (1999). Business (6th ed.). New York: Houghton Mifflin.  that society declares certain activities illegal. Prostitution,
                                                              gambling, and certain drugs are either not permitted or
                                                              allowed only under certain conditions. Through a licens-
                                            Marcy Satterwhite  ing system, government agencies control who enters such
                                                              industries, their prices, and their methods of operation.
                                                                 Another reason for government regulation arises
                                                              because society establishes standards for particular profes-
             DEFLATION                                        sions, such as medicine, law, accounting, and real estate.
             SEE Business Cycle                               The government guarantees compliance with these stan-
                                                              dards by imposing tests and other requirements. Those
                                                              failing to meet these standards are not permitted to engage
                                                              in that business. Hundreds of agencies administer tests
             DELEGATION                                       and police the professions, all done ostensibly in the inter-
             SEE Mangement: Authority and Responsibility      est of protecting the consumer. Interestingly, license hold-
                                                              ers often push for even higher licensing requirements,
                                                              often grandfathering in all current license holders, because
                                                              higher salaries are possible when the number of competi-
             DEMAND                                           tors is restricted.
                                                                 Many government regulations are designed to protect
             SEE Supply and Demand
                                                              people from the negative consequences (i.e., externalities)
                                                              of buyers and sellers who have little incentive to look out
                                                              for the welfare of third parties. For example, slaughter-
             DEMOGRAPHICS                                     houses may have the freedom to kill animals for sale to
                                                              their customers in grocery stores without taking into
             SEE Market Segmentation                          account obnoxious odors or sounds emanating from the
                                                              slaughterhouse. Neighborhood residents, however, incur
                                                              externality costs. Through agencies such as the Environ-
                                                              mental Protection Agency (EPA), the government con-
             DEPARTMENTALIZATION                              trols what slaughterhouses can and cannot do in order to
             SEE Organizational Structure                     lessen the negative effects on the population.


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