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             Ethics in Finance


             A good example of this is when the U.S. government  uation of the organization’s progress toward implementing
             ordered the breakup of the Bell Telephone System several  socially responsible programs. This is not a precise science
             years ago. It was felt that the system had grown too large  and depends on interpretations of what is socially respon-
             and that fair competition was not possible. When compa-  sive behavior. Again, these decisions must be made by
             nies become monopolies, they can set prices and control  individuals within the business. Social audits do illustrate
             supplies of goods and services in ways that might not be  that a business is at least concerned about the social
             fair to consumers. A government can intervene to assure  impact it has.
             fair trade practices. Many laws have been written to influ-
             ence fair economic trade.                        SUMMARY
                                                              Ethics is not easy for any business, and there will always
             SETTING BUSINESS ETHICAL                         be individuals and/or groups who question the behaviors
             STANDARDS                                        of institutions in our economic system. Our discussion
             Businesses make decisions that influence consumers,  has focused on businesses in the economic system, but
             employees, and society in general. It is people who make  other systems such as churches, schools, and governmen-
             up the businesses, and it is people who must set the stan-  tal agencies are also subjected to critical ethical scrutiny.
             dards for ethical conduct. The process for setting stan-  Ethics and social responsibility are the concern of every-
             dards needs to be a top-down approach—management  one, and it is up to individuals to establish ethical codes
             must develop and support an ethical code. Employees  and to follow them.
             must understand what is expected of them in order to fol-  SEE ALSO Economics
             low the codes. Managers and employees must be trained
             to interpret and consider alternatives relative to estab-
             lished ethical codes. In larger businesses, compliance  BIBLIOGRAPHY
             offices are often established to assure that ethical codes are  Baylis, Charles A. (1958). Ethics: The Principles of Wise Choice.
                                                                New York: Holt.
             followed.
                                                              Boulding, Kenneth E. (1968). Beyond Economics: Essays on Soci-
                People outside the business must also know what eth-  ety, Religion, and Ethics. Ann Arbor: University of Michigan
             ical standards are being followed, and they must know  Press.
             that individuals within the company who do not follow  Bowne, Borden P. (1979). The Principles of Ethics. New York:
             the prescribed ethical codes will be dealt with in a manner  AMS Press.
             appropriate to the violation. This illustrates the need to  Brandt, Richard B. (1998). A Theory of the Good and the Right.
             enforce the ethical codes. If a business establishes an ethi-  Amherst, NY: Prometheus Books.
             cal code but does not enforce it, the code will not be fol-  Facione, Peter A., Scherer, Donald, and Attig, Thomas. (1991).
             lowed.                                             Ethics and Society. Englewood Cliffs, NJ: Prentice Hall.
                                                              Velasquez, Manuel G. (2002). Business Ethics: Concepts and Cases.
                                                                Upper Saddle River, NJ: Prentice Hall.
             SOCIAL RESPONSIBILITY
             Closely related to ethical codes are responsibilities that
             economic enterprises have to society. This is known as                              Roger L. Luft
             social responsibility. This is a difficult element of business
             operations because it normally means additional costs to
             the business. Social responsibility could mean making
             contributions to charitable organizations. An example  ETHICS IN FINANCE
             might be a corporation donating land it is not using to a  Ethics in general is concerned with human behavior that
             conservation group for the development of a nature pre-  is acceptable or “right” and that is not acceptable or
             serve.                                           “wrong” based on conventional morality. General ethical
                Social responsibility also includes internal considera-  norms encompass truthfulness, honesty, integrity, respect
             tions, such as hiring minorities, establishing on-site child-  for others, fairness, and justice. They relate to all aspects
             care facilities, controlling pollution, ensuring safe working  of life, including business and finance. Financial ethics is,
             conditions, providing substance-abuse programs for  therefore, a subset of general ethics.
             employees, and manufacturing safe products. These are all  Ethical norms are essential for maintaining stability
             economic decisions that have social effects both within  and harmony in social life, where people interact with one
             and outside the business.                        another. Recognition of others’ needs and aspirations,
                Businesses that are concerned about social responsi-  fairness, and cooperative efforts to deal with common
             bility will conduct social audits. This is a systematic eval-  issues are, for example, aspects of social behavior that con-


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