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             Ethics in Finance


             trading, misuse of customer funds for personal gain, mis-  are accountants, broker-dealers, investment advisers, and
             pricing customer trades, and corruption and larceny in  investment companies. Any improper or unethical con-
             banking have become common occurrences.          duct on the part of these professionals is of great concern
                Insider trading is perhaps one of the most publicized  to the SEC, whose primary responsibility is to protect
             unethical behaviors by traders. Insider trading refers to  investor interests and maintain the integrity of the securi-
             trading in the securities of a company to take advantage of  ties market. The SEC can censure, suspend, or bar profes-
             material “inside” information about the company that is  sionals who practice within its regulatory domain for lack
             not available to the public. Such a trade is motivated by  of requisite qualifications or unethical and improper con-
             the possibility of generating extraordinary gain with the  duct. The SEC also oversees self-regulatory organizations
             help of nonpublic information (information not yet made  (SROs), which include stock exchanges, the National
             public). It gives the trader an unfair advantage over other  Association of Security Dealers (NASD), the Municipal
                                                              Securities Rulemaking Board (MSRB), clearing agencies,
             traders in the same security. Insider trading was legal in
                                                              transfer agents, and securities information processors. An
             some European countries until recently. In the United
                                                              SRO is a membership organization that makes and
             States, the 1984 Trading Sanctions Act made it illegal to
                                                              enforces rules for its members based on the federal securi-
             trade in a security while in the possession of material non-
             public information. The law applies to both the insiders,  ties laws. The SEC has the responsibility of reviewing and
             who have access to nonpublic information, and the peo-  approving the rules made by SROs.
             ple with whom they share such information.          Other rule-making agencies include the Federal
                                                              Reserve System, the Federal Deposit Insurance Corpora-
                Campaign financing in the United States has been a
             major source of concern to the public because it raises the  tion (FDIC), and state finance authorities. Congress has
                                                              entrusted to the Federal Reserve Board the responsibility
             issue of conflict of interest for elected officials in relation
                                                              of implementing laws pertaining to a wide range of bank-
             to the people or lobbying groups that have financed their
                                                              ing and financial activities, a task that it carries out
             campaigns. The United States has a long history of cam-
             paign finance reform. The Federal Election Commission  through its regulations. One such regulation has to do
                                                              with unfair or deceptive acts or practices. The FDIC has
             (FEC) administers and enforces the federal campaign
                                                              its own rules and regulations for the banking industry, and
             finance statutes enacted by the Congress from time to
                                                              it also draws its power to regulate from various banking
             time. Many states have also passed lobbying and campaign  laws passed by Congress.
             finance laws and established ethics commissions to
                                                                 In addition to federal and state regulatory agencies,
             enforce these statutes.
                                                              various professional associations set their own rules of
                                                              good conduct for their members. The American Institute
             ETHICAL CODES                                    of Certified Public Accountants (AICPA), the American
             Approaches to dealing with ethical problems in finance  Institute of Certified Planners (AICP), the Investment
             range from establishing ethical codes for financial profes-  Company Institute (ICI), the American Society of Char-
             sionals to efforts to replace the rational-maximizer (egois-  tered Life Underwriters (ASCLU), the Institute of Char-
             tic) paradigm that underlies the modern capitalist system  tered Financial Analysts (ICFA), the National Association
             by one in which individuals are assumed to be altruistic,  of Bank Loan and Credit Officers (also known as Robert
             honest, and basically virtuous.                  Morris Associates), and the Association for Investment
                It is not uncommon to find established ethical codes  Management and Research (AIMR) are some of the pro-
             and ethical offices in American corporations and in finan-  fessional associations that have well-publicized codes of
             cial markets. Ethical codes for financial markets are estab-  ethics.
             lished by the official regulatory agencies and
             self-regulating organizations to ensure ethically responsi-  TOWARD A PARADIGM SHIFT
             ble behavior on the part of the operatives in the financial  There has been an effort to address the ethical problems
             markets.                                         in business and finance by reexamining the conceptual
                One of the most important and powerful official reg-  foundation of the modern capitalist system and changing
             ulatory agencies for the securities industry in the United  it to one that is consistent with the traditional model of
             States is the Securities and Exchange Commission (SEC).  agency relationship. The proponents of a paradigm shift
             It is in charge of implementing federal securities laws,  question the rational-maximizer assumption that under-
             and, as such, it sets up rules and regulations for the proper  lies the modern financial-economic theory and reject the
             conduct of professionals operating within its regulatory  idea that all human actions are motivated by self-interest.
             jurisdiction. Many professionals play a role within the  They embrace an alternative assumption that human
             securities industry, among the most important of which  beings are to some degree ethical and altruistic and


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