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                                      Finance for Non-Financial Managers
                               64
                                         Earnings per share fully
                                                                   tell how his or her owner-
                                         diluted Common stock
                                                                   ship participated in the
                                         earnings per share calculat-  General Motors stock can
                                ed as if all stock options and warrants  company’s huge earnings,
                                were exercised and if all preferred  just as effectively as the
                                stock and convertible bonds were   investor who owns
                                converted.Also fully diluted earnings  100,000 shares of GM.
                                per share.
                                                                   And all those reporters
                                                                   and advisors have made
                               EPS one of the principal gauges of a company’s profit per-
                               formance, and thereby one of the principal indicators of the
                               stock’s possible price performance.
                                   The only problem is that there’s no one number for EPS,
                               with the result that many companies routinely report two such
                               numbers: earnings per share and earnings per share fully dilut-
                               ed. Huh? Why two? Well, it seems that some company employ-
                               ees—and perhaps others—are holding options to buy some of


                                                    Dilution Can Be Hazardous
                                                        to Your Investment
                                         Let’s suppose you bought 10,000 shares of XYZ stock and
                                there are 100 million shares outstanding (including yours). Now, sup-
                                pose the company reports net income of $100 million for last year.A
                                little quick arithmetic and we can figure out that’s $1 per share of
                                earnings for each of those 100 million shares outstanding. Now let’s
                                suppose that the price/earnings ratio is 20.That would make the likely
                                value of each of your shares $20 and your investment would be worth
                                $200,000. If you bought the stock for $18, you now have a $20,000
                                profit (on paper).
                                  But wait! There are some stock option holders out there, who
                                could purchase 5 million shares of XYZ stock.They like the earnings
                                report as much as you do, so they all exercise their options right after
                                the report. Now there are 105 million shares outstanding, to divide up
                                that $100 million in income, so each share now has claim on only 95
                                cents of earnings, not $1.At the same P/E ratio of 20, your shares are
                                now worth $19 each, not $20. Because of the dilution, your profit
                                drops from $20,000 to $10,000—a drop of 50%.
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