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62   Chapter 3
                 Table 3.10: Comparison of FlexDiamond with other prototypes based on satisfaction
                                               benchmarking.

             Satisfaction benchmarking
                                                                   Optim              Pentax
             Need  Customer   Importance                           LLC ENT  Olympus   VNL-
             no.   needs      (1 5)     FlexDiamond                3.6FP30  ENF-V3    1070STK
             1     Wide       1         XXX                        XXXXX    XXXXX     XXXXX
                   viewing
                   angle
             2     High       1         XXX                        XXXXX    XXXXX     XXXXX
                   steerability
             3     Clear images 1       XXXXX                      XXXXX    XXXXX     XXXXX
             4     User-friendly 1      XXX                        XXXXX    XXXXX     XXXXX
             5     Safe for   1         XXX(safe according to design  XXXXX  XXXXX    XXXXX
                   prolonged            failure mode and effect analysis;
                   usage                however, current material used is
                                        not biocompatible.)
             6     Home-based 2         XXXXX                      X(used in  X(used in  X(used in
                                                                   clinical  clinical  clinical
                                                                   settings)  settings)  settings)
             7     Subject self-  2     XXX                        X        X         X
                   administered                                    (physician- (physician- (physician-
                                                                   operated)  operated)  operated)
             8     Comfortable 3        XX                         XXXXX    XXXXX     XXXXX
             9     Affordable  4        XXXXX                      XXX      X         X



            achieve with FlexDiamond to fulfill the user needs. The marginal values are the minimum
            acceptable values for each specification.


            3.5.7 Present endoscopes and SWOT analysis

            SWOT is an analytical approach to identify Strengths, Weaknesses, Opportunities, and
            Threats, benchmarking with the current endoscopes. Presently, Olympus Corporation,
            Pentax Medical, and Stryker Corporation are the leaders in the ear, nose, and throat (ENT)
            endoscopy systems industry. These companies produce a wide selection of endoscopes for
            different uses and are categorized into flexible, rigid, or video endoscopes. Optim LLC
            ENT 3.6FP30 Nasopharyngoscope, Olympus ENF-V3 Video Rhino-laryngoscope, and
            Pentax VNL-1070STK Video Naso-Pharyngo-Laryngoscope were identified, and an
            analysis of their strengths and limitations was done for comparison.
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