Page 8 - From Bombay to Bollywoord The Making of a Global Media Industri

Contents

Acknowledgments ix

Introduction 1
1 Bollywood Is Useful: Media Industries and the State 25
in an Era of Reform

2 Staging Bollywood: Industrial Identity in an Era of Reform 51
3 “It’s All about Knowing Your Audience”: Marketing 79
and Promotions in Bollywood

4 “Multiplex with Unlimited Seats”: Dot-Coms 113
and the Making of an Overseas Territory
5 “It’s Not Your Dad’s Bollywood”: Diasporic Entrepreneurs 147
and the Allure of Digital Media
Conclusion: Fandom and Other Transnational Futures 177

Appendix 1: Profiles of Key Bollywood Companies 191
Appendix 2: Top Box-Office Successes, 2000–2009 205
Notes 209
Bibliography 229
Index 241
About the Author 255

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