Page 11 - Great Communication Secrets of Great Leaders

Baldoni-FM_141496-7 5/22/03 12:27 PM Page ix
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Contents

Acknowledgments xi
Prologue xiii

Part I – Developing the Leadership Message 1

Chapter 1: What Is Leadership Communications? 3
Winston Churchill—The Lion Who Roared for His People 10

Chapter 2: Who Are You . . . and Why Are You Talking to Me? 15
Rudy Giuliani—Leading with Hope 22

Chapter 3: Developing the Leadership Message 27
Katherine Graham—Leading from Within 37

Chapter 4: Leadership Communications Planning41
Shelly Lazarus—A Brand of Leadership 63
Chapter 5: Leading with E-communications 67
Peter Drucker—Management Unbound 73

Chapter 6: Structuring the Stand-up Leadership Presentation 77
Colin Powell—The Centered Vision 90

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