Page 13 - Great Communication Secrets of Great Leaders

Baldoni-FM_141496-7 5/22/03 12:27 PM Page xi
Acknowledgments

his book represents the union of the two sides of my professional
career—communications and leadership. As a result, this book
reflects the sum of the experiences I have had in working to help
men and women become better communicators and better leaders.
TThe people who have contributed to this book are many. I want to
thank some special people at Ford Motor Company. Anne Marie Gattari
allowed me to implement many of the ideas in this book, and Chuck Snearly
provided me with insights into keeping leadership messages alive and fresh.
On the professional side, I want to thank Dan Denison and Bill Neale of
Denison Consulting for their insights into how communications shapes cul-
ture. Stew Friedman of Wharton School pushed me to stretch my boundaries
as a communicator. Stephen J. Gill provided valuable advice on the research
and evaluation components of leadership communications. Peter Moorcroft
was very helpful in shaping my thinking about the role of leadership commu-
nications in large organizations. Mark Linder of Ogilvy & Mather not only
taught me about the power of brand, but also opened some doors, for which I
am grateful. Nick Morgan, editor of the Harvard Management Communica-
tions Letter, deserves very special thanks for publishing some of this book’s
key concepts in article form.
I want to thank my writer colleagues, Chuck Dapoz and Chris Merlo, for
their support and suggestions as well as their challenges to my concepts. Jeff
Herman, my agent, believed in this book and made the connections that
brought it to fruition. And my editor, Barry Neville, helped bring the final edit
to completion. The book is better for his assistance. Janice Race and Alice
Manning provided the copyediting this book needed.
On the home front, my wife, Gail Campanella, remained a constant
source of support, eagerly reviewing the manuscript and doing essential
administrative tasks. She also allowed me the freedom to work the extra hours
that were needed to produce this book. I am forever grateful.

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